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“Show Me the Money” and “Digitize Me!” Segments Provide Best Short-Term Opportunities for CPG Manufacturers and Retailers Seeking to Expand Online Strategies
To provide new insights into how quickly consumers are embracing digital media, which demographic groups are most interested in near-term engagement, and what strategies to utilize to best engage these audiences, SymphonyIRI has released its new segmentation solution, DigitaLink™.
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