As their choice of stores and products has increased, consumers have
had to develop a shopping expertise. This presentation reveals key
findings from IRI research, with an emphasis on in-store shopper
observation and interviewing studies, integrated with retail sales and
consumer purchase behavior metrics. It goes on to describe ways you
can use this information to identify your biggest in-store opportunity
and what marketing levers to pull to turn that opportunity into
incremental sales.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|