Article Details
3/15/2010

2009 Was the Year of Personalized Shopping Strategies, According to IRI Study

IRI Reviews 2009 CPG Industry and Highlights Key Trends That Will Continue in 2010
Though the economy has taken some steps toward recovery, 2009 was a difficult year for U.S. consumers. Financial, housing and employment markets are in less-than-favorable condition, and consumers are justifiably concerned. IRI has been analyzing the economic downturn and its effects on consumer shopping and consumption behavior during the last two years and identifies significant and long-lasting trends in its latest report, “Times & Trends: 2009 CPG Year in Review.”

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