IRI New Product Pacesetters™ Report Finds Leading Products Successfully Support Continued Trends in Personalized, Conservative Shopping
The most successful new consumer packaged goods (CPG) food and beverage
brands and non-food brands of 2009 were released today by Information
Resources, Inc. (IRI) at its “Summit 2010: Reinventing CPG & Retail
Conference.” This year, IRI celebrates the fifteenth annual publication
of New Product Pacesetters™—an industry-recognized benchmark analysis
of exceptional first year CPG sales success for newly launched
products. This year’s report highlights brands that have achieved
stellar results, featuring innovations designed to cater to consumers’
needs and desires in a recessionary environment characterized by frugal
habits and overall hesitance to try new products.
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