IRI Private Label Report Offers Thought-Provoking Analysis of Emerging Trends, Consumer Attitudes and Key Opportunities
Private label share in the United States has risen dramatically across
retail channels and product categories during the past two years as
consumers continue to struggle with high food prices and other economic
pressures. According the latest research from Information Resources,
Inc. (IRI), "The 2009 Private Label Report," this trend is
expected to continue through 2009 and beyond, representing an
unprecedented opportunity for retailers and a threat for branded
manufacturers.
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