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4/21/2009

New IRI Private Label Report Uncovers Emerging Trends and Key Success Factors in Challenging Economy

IRI Private Label Report Offers Thought-Provoking Analysis of Emerging Trends, Consumer Attitudes and Key Opportunities
Private label share in the United States has risen dramatically across retail channels and product categories during the past two years as consumers continue to struggle with high food prices and other economic pressures. According the latest research from Information Resources, Inc. (IRI), "The 2009 Private Label Report," this trend is expected to continue through 2009 and beyond, representing an unprecedented opportunity for retailers and a threat for branded manufacturers.

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