New Product Pacesetters - SymphonyIRI Group

Innovative New CPG Brand Leaders

For 13 consecutive years, the annual SymphonyIRI Group New Product Pacesetters report showcases the year’s most successful new CPG brands. These brands truly beat the odds: less than one-quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status.

Further, with a record number of new products introduced, competition for consumer attention and spending has become even more intense during the past few years.

These reports detail the most successful new CPG brands and the consumer benefits that have made them a success. SymphonyIRI Group New Product Pacesetters are best practice case studies in how to beat the new product launch odds.

Innovative New CPG Brand Leaders

Further, with a record number of new products introduced, competition for consumer attention and spending has become even more intense during the past few years.

4/17/2012
2011 New Product Pacesetters

An Eye into the Future of CPG

SymphonyIRI’s New Product Pacesetters are the most successful new CPG product launches. The Pacesetters of 2011, having beaten the new product odds despite a difficult and complex environment, are truly remarkable.
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3/29/2011
New Product Pacesetters: Carving Out Growth in a Down Economy

New product innovation is the lifeblood of the CPG industry. New products breathe new life into core brands, and they bring fresh news into the CPG environment. But, bringing to market new products is not an easy task, even in the best of times.
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3/25/2009
2008 New Product Pacesetters: The Role of Innovation in a Down Economy

This report details the most successful new CPG brands and the consumer benefits that have made them a success. IRI New Product Pacesetters are best practice case studies in how to beat the new product odds.
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3/15/2008
2007 New Product Pacesetters

New brands must rapidly become “must-have” products through the delivery of unique, high-demand benefits. The brands showcased in this report have achieved just that.
Several new Pacesetters accomplished this goal by creating new markets, leveraging advanced consumer insights and new technologies. Tide Simple Pleasures, for instance, establishes mood-altering scent as a selection criterion in laundry detergent. Birds Eye Steamfresh offers a transformational new microwave steaming cooking technology that provides a quick and easy way to cook frozen vegetables while preserving taste, texture and nutrition.
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3/15/2007
2006 New Product Pacesetters

While down slightly from last year’s record number of new product introductions, this past year was still one of the most active in recent history.Yet, despite the high numbers, success rates remained consistent with rates over the past decade. Less than one-quarter of introductions met the New Product Pacesetters hurdle of $7.5 million or greater in year-one sales. In fact, only 3% of food and beverage introductions and 1% of non-foods exceeded $50 million in their first year.

This report provides a detailed assessment of this year’s winners to reveal the product benefits that resonated with consumers, the trends to watch for future new product opportunity and sales benchmarks to consider when evaluating new product introductions.

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