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WHAT THEY ARE SAYING
"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose SymphonyIRI Group because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."
Joe Whitney
Director of Sales and Marketing
Sierra Nevada Brewing Co.
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All Products Detail
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Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning. The Consumer-Centric Merchandising Suite is a technology solution that helps retailers compete more effectively in today's market. Retailers can build more effective category strategies, plan those strategies based on the customer (not just a geographic region), offer an assortment mix that their customers want, and help monitor results as they happen to react faster. SymphonyIRI Group understands retailers today have to use ALL the available information (market data, customer card data, and sales data) in order to make the best decisions that will translate increased market share and improved bottom line performance.
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