SymphonyIRI Group Point of View

4/30/2012
Valuable Assets

Today’s Moms Represent Savvy, Smart Shoppers

When SymphonyIRI Group’s MarketPulse survey took a closer look at moms and their influence on the consumer packaged goods (CPG) market, it was no surprise that data analysis shows that they represent a valuable, smart and influential group of consumers.
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1/17/2012
Rich with Opportunity

Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion
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11/11/2011
Wine Industry Shows Stability and Growth

Opportunities in Today’s Turbulent Environment

Based on a detailed analysis of past recoveries, SymphonyIRI predicts several years of 3 percent volume growth once consumer expectations have stabilized.
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11/1/2011
'Tis the Season

According to recent results from SymphonyIRI Group‘s Holiday Shopping 2011 survey, 82 percent of respondents indicate that increased concern about the economy is negatively impacting holiday budgets.
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10/20/2011
Gray Skies

This Point of View reveals how Negative Nellies— the 82 percent of consumers who believe the government’s actions are having a significant negative impact on the economy—are changing their behaviors and lifestyles more dramatically versus the rest of the population.
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