SymphonyIRI Group Point of View

1/17/2012
Rich with Opportunity

Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion
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11/11/2011
Wine Industry Shows Stability and Growth

Opportunities in Today’s Turbulent Environment

Based on a detailed analysis of past recoveries, SymphonyIRI predicts several years of 3 percent volume growth once consumer expectations have stabilized.
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11/1/2011
'Tis the Season

According to recent results from SymphonyIRI Group‘s Holiday Shopping 2011 survey, 82 percent of respondents indicate that increased concern about the economy is negatively impacting holiday budgets.
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10/20/2011
Gray Skies

This Point of View reveals how Negative Nellies— the 82 percent of consumers who believe the government’s actions are having a significant negative impact on the economy—are changing their behaviors and lifestyles more dramatically versus the rest of the population.
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6/29/2011
Digital Dimension: Consumers Embrace Digital Media with Diverse Approaches

Based on SymphonyIRI Group’s original MarketPulse survey research, it is evident that consumers have embraced digital media in day-to-day life, however, they’ve done it in different ways and with different intentions.
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