IRI’s Sally Lyons Wyatt to Deliver the State of the Snack Food Industry at 2010 SNAXPO

WHO:

Sally Lyons Wyatt– Senior Vice President, Client Solutions, Information Resources, Inc.

WHAT:

IRI snacking expert, Sally Lyons Wyatt, will discuss the snack food industry’s performance in 2009 and present the latest industry trends, up-to-date snack food sales data, and consumer insights for the major snack food categories in her presentation, “State of the Snack Food Industry” at the 2010 SNAXPO.

WHY:

Last year painted a new, bold picture of consumer and market demands. The pursuit of value and brand loyalty is strong, yet the openness to buying store brands and shopping across channels suggests that consumers are trying to maximize their budgets. There has been an increase in “healthier” snack purchases to achieve higher levels of wellness and help minimize medical expenses, as well as a paralleled increase with indulgent snacks due to consumers entertaining and socializing in the home more frequently instead of going out. These shifts are reshaping and transforming the snack food industry, and retailers need to be prepared to address the following:

• Cater to both wellness and indulgence goals
• Drive purchase behavior in a volatile retail environment
• Strategize on marketing efforts to reach the consumer at home
• Use strong in-store messages to reinforce business and retain loyalty

WHEN:

Friday, March 5, 8:30-11:30 a.m. CT

WHERE:

Omni Fort Worth Hotel
300 Houston Street
Fort Worth, Texas 76102
http://www.snaxpo.com