LEVERAGING HEALTHCARE FOR TOTAL STORE GROWTH
Understanding the Age-Driven Health and Wellness Needs of Baby Boomers
Recent years have seen dramatic changes in how aging Americans
research, purchase and consume health and wellness products. This is
especially true among Baby Boomers, who are entering their late 50s and
early 60s and are beginning to experience a broad range of age-driven
ailments, including high blood pressure, high cholesterol, arthritis,
and digestive issues to name a few. More than any other generation
ahead of them, Baby Boomers are educating themselves on how to manage
these ailments holistically. They are actively supplementing their use
of Rx prescription drugs with OTC products and supplements, as well as
food and beverage solutions with specific better-for-you attributes,
such as reduced sodium, that can help them successfully treat or manage
their ailment. As aging shoppers continue to build an interest in
integrating specific foods and beverages into their own
disease-management strategy, retailers and manufacturers have key
opportunities to build shopper loyalty and new competitive advantage
around increased variety and in-store messaging that support
categories, segments, and products with specific benefits that link to
aged-driven health and wellness needs.
Which ailments will be driving Baby Boomer growth and how can
marketers link new and existing products to the treatment of these
ailments in order to capture more than their fair share of this
enormous opportunity?
Based on the leading-edge Healthcare III study, this webinar will
uncover emerging revenue opportunities that leverage growing consumer
interest in holistic health management. This forward-looking,
actionable analysis will help retailers and manufacturers understand
which ailments are driving pharmacy growth today, which represent the
greatest future “total store” opportunities, and how to design and
implement disease-state management initiatives that will drive shopper
loyalty and total store performance in your markets.
- SEE new perspectives on disease-state management
initiatives driven by disease-specific shopper attitudes and current
purchase behavior.
- ACT with key insights to
support high impact in-store initiatives that can be implemented across
traditional and non-traditional retail channels.
- WIN by
leveraging disease-state excellence as a strong platform for total
store sales growth and providing a shopper-focused point of
differentiation.
Host: Sean Seitzinger, Senior Vice President, IRI Consulting and Innovation
Date: Wednesday, April 7, 2010
Time: 10:00 to 11:00 p.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET
Register Now