SymphonyIRI Group Point of View

5/23/2011
Men are From Mars, Women are From Venus…or Maybe Not?

SymphonyIRI has researched the increasingly-important male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are also several important distinct differences.
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12/20/2010
Helping Financial Institutions Cash In on New Market Opportunities

The consumer-focused (retail) financial services industry faces challenges more daunting than perhaps any other. This Point of View reveals how you can treat information like a competitive weapon.

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10/19/2010
Consumers Celebrate Practicality This Holiday Season

As shoppers plan for the 2010 holidays, how will their desire to splurge versus their need to manage costs balance out? This Point of View reveals the mindset of CPG shoppers as they plan for this year’s holiday season.
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9/23/2010
Back to School: Canary in the Coal Mine for Holiday Spending

Savvy marketers will be keeping an especially keen eye on shopper demand this back-to-school season in order to gauge potential for the holidays. This Point of View reveals an in-depth assessment of this year’s fall shopping behaviors.
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9/13/2010
Making the Shoe Fit: Applying Rigorous Data and Modeling Processes to Ensure Apparel Manufacturer Success

This Point of View explains how apparel brand organizations can create a more customer-centric approach by defining very specific customer segments, learning all they can about them, and then developing integrated marketing strategies customized for each segment’s needs.
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