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Data Detective: Category Management

Course Information for Data Detective: Category Management Training

This session is a highly interactive workshop that allows participants to apply the skills they learn during the course to simulated scenarios and situations based on actual industry events. Designed for sales people, marketing professionals, and analysts, this workshop integrates the processes of category management in a way that provides ample opportunity for practice, execution, and evaluation of the differing approaches in use today. The workshop is led by expert facilitators with many years of manufacturer and retailer experience in sales, category management, marketing and sales analysis. The SymphonyIRI Group Data Detective Category Management Training course explains what category management is and how to develop category management strategies.

 

Course Outline

  • Key components of a comprehensive category management approach for manufacturers
  • Key roles and responsibilities of retailer category managers
  • Incorporating the concepts of category management into business building initiatives
  • Tools commonly applied by category managers to perform their jobs
  • Ways to apply manufacturer’s expertise (category definition, strategy, role and positioning) to category management

Course Information for Data Detective: Category Management Training

This session is a highly interactive workshop that allows participants to apply the skills they learn during the course to simulated scenarios and situations based on actual industry events. Designed for sales people, marketing professionals, and analysts, this workshop integrates the processes of category management in a way that provides ample opportunity for practice, execution, and evaluation of the differing approaches in use today. The workshop is led by expert facilitators with many years of manufacturer and retailer experience in sales, category management, marketing and sales analysis. The SymphonyIRI Group Data Detective Category Management Training course explains what category management is and how to develop category management strategies.

 

Course Outline

  • Key components of a comprehensive category management approach for manufacturers
  • Key roles and responsibilities of retailer category managers
  • Incorporating the concepts of category management into business building initiatives
  • Tools commonly applied by category managers to perform their jobs
  • Ways to apply manufacturer’s expertise (category definition, strategy, role and positioning) to category management
Request Data Detective: Category Management Training
Instructor-Led Training from SymphonyIRI Group
Fill out the following registration form and an SymphonyIRI Group Training represenative will contact you to confirm your registration.
$1495
* Required
TRAINING AT A GLANCE

Summary
Learn how to develop useful category management strategies and apply them to situations based on actual industry events

Who should take this class
Sales, marketing or category management professionals.  This course is approved by the Category Management Association and counts towards Category Management certification.

Cost
The cost is $1495 per student. For more information please fill out the contact form.

Dates and Locations for 2012

Chicago, IL -  May 9-10, 2012

Fairfield, NJ - July 18-19, 2012

Chicago, IL - November 14-15, 2012


Delivery
This course is an interactive, instructor-led workshop. SymphonyIRI can accommodate you at one of its training facilities or arrange a training session on site.

Accomodations
SymphonyIRI Corporate Hotel rates are available. Please be advised you should contact the SymphonyIRI travel department directly at 1-800-262-9226 or email travel@SymphonyIRI.com to book hotel rooms.

Please note:  There is a minimum of 5 attendees per training session.  If this minimum is not met 14 days before the training date, the session will be cancelled and a full refund will be made.  We caution against purchasing flights before 14 days.

Summary
Learn how to develop useful category management strategies and apply them to situations based on actual industry events

Who should take this class
Sales, marketing or category management professionals.  This course is approved by the Category Management Association and counts towards Category Management certification.

Cost
The cost is $1495 per student. For more information please fill out the contact form.

Dates and Locations for 2012

Chicago, IL -  May 9-10, 2012

Fairfield, NJ - July 18-19, 2012

Chicago, IL - November 14-15, 2012


Delivery
This course is an interactive, instructor-led workshop. SymphonyIRI can accommodate you at one of its training facilities or arrange a training session on site.

Accomodations
SymphonyIRI Corporate Hotel rates are available. Please be advised you should contact the SymphonyIRI travel department directly at 1-800-262-9226 or email travel@SymphonyIRI.com to book hotel rooms.

Please note:  There is a minimum of 5 attendees per training session.  If this minimum is not met 14 days before the training date, the session will be cancelled and a full refund will be made.  We caution against purchasing flights before 14 days.

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