Serving Budget-Constrained Shoppers in a Recessionary Environment
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Retailers and manufacturers need to understand that lower incomeshoppers are not a homogenous group of shoppers but that critical differences exist in the spending patterns and attitudes of lower income micro-segments. They need to better understand these differences so that they can use this insight to uncover major business opportunities during the current recessionary period.
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Serving Budget-Constrained Shoppers in a Recessionary Environment
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Retailers and manufacturers need to understand that lower incomeshoppers are not a homogenous group of shoppers but that critical differences exist in the spending patterns and attitudes of lower income micro-segments. They need to better understand these differences so that they can use this insight to uncover major business opportunities during the current recessionary period.
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