Insights

Subject Matter Experts


Tomei

Robert I. Tomei

President
SymphonyIRI Consumer & Shopper Insights

Focus and Expertise:
  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Digital Media Solutions
  • Test Marketing Solutions
Read More

Holston

Robert Holston

Executive Vice President, Symphony Analytics

Focus and Expertise:
  • Shopper Marketing and Insights
  • Marketing Collaboration
  • Marketing Commercialization
  • Modeling and Analytics
  • Brand Strategy
  • Brand Analytics
  • Pricing Optimization
  • Trade Promotions
  • Customer Relationship Management
Read More

 


 



Davey

Dr. Krishnakumar S. Davey

Managing Director, Symphony Consulting 

Focus and Expertise:
  • Leads Symphony Consulting, SymphonyIRI’s consulting practice
  • Symphony Consulting is focused on developing innovative marketing solutions that result in sales and market share uplift for CPG manufacturers around important topics such as strategic pricing, growth & innovation, shopper marketing and channel management.
  • Dr. Davey has experience in all facets of CPG marketing and sales strategy and has worked with several leading marketers leveraging a wide variety of datasets besides SymphonyIRI’s unique granular data assets.
     
  • Focus on new product development, portfolio management, assortment, and promotion planning decisions.
Read More


Sharat

Sharat K. Mathur

Partner, Consulting & Innovation

Focus and Expertise:
  • Experienced CPG and retail strategy consultant for Symphony Consulting with over 15 years of consulting experience
  • Works directly with senior CPG clients to shape their agenda and help achieve their strategic priorities around growth, innovation, sales, and marketing effectiveness
  • Expert in a range of sales and marketing strategy issues, including business and marketing strategy, new product development, channel management, and marketing/trade spend effectiveness
Read More
 


 



Viamari

Susan Viamari

Editor, Times and Trends

Focus and Expertise:
  • CPG and Retail Analytics
  • Strategic Marketing and Planning Initiatives
  • Merchandising and Pricing Strategies
  • Traditional and Online Advertising
  • Consumer Decision-Making Process and Shopper Behavior
  • Evolution of National and Store Brand Products
Read More

 


 



Tomei

Robert I. Tomei

President
SymphonyIRI Consumer & Shopper Insights

Focus and Expertise:
  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Digital Media Solutions
  • Test Marketing Solutions
Read More

Holston

Robert Holston

Executive Vice President, Symphony Analytics

Focus and Expertise:
  • Shopper Marketing and Insights
  • Marketing Collaboration
  • Marketing Commercialization
  • Modeling and Analytics
  • Brand Strategy
  • Brand Analytics
  • Pricing Optimization
  • Trade Promotions
  • Customer Relationship Management
Read More

 


 



Davey

Dr. Krishnakumar S. Davey

Managing Director, Symphony Consulting 

Focus and Expertise:
  • Leads Symphony Consulting, SymphonyIRI’s consulting practice
  • Symphony Consulting is focused on developing innovative marketing solutions that result in sales and market share uplift for CPG manufacturers around important topics such as strategic pricing, growth & innovation, shopper marketing and channel management.
  • Dr. Davey has experience in all facets of CPG marketing and sales strategy and has worked with several leading marketers leveraging a wide variety of datasets besides SymphonyIRI’s unique granular data assets.
     
  • Focus on new product development, portfolio management, assortment, and promotion planning decisions.
Read More


Sharat

Sharat K. Mathur

Partner, Consulting & Innovation

Focus and Expertise:
  • Experienced CPG and retail strategy consultant for Symphony Consulting with over 15 years of consulting experience
  • Works directly with senior CPG clients to shape their agenda and help achieve their strategic priorities around growth, innovation, sales, and marketing effectiveness
  • Expert in a range of sales and marketing strategy issues, including business and marketing strategy, new product development, channel management, and marketing/trade spend effectiveness
Read More
 


 



Viamari

Susan Viamari

Editor, Times and Trends

Focus and Expertise:
  • CPG and Retail Analytics
  • Strategic Marketing and Planning Initiatives
  • Merchandising and Pricing Strategies
  • Traditional and Online Advertising
  • Consumer Decision-Making Process and Shopper Behavior
  • Evolution of National and Store Brand Products
Read More