What SymphonyIRI Group Customers Are Saying
SymphonyIRI Group has made tremendous progress in the areas of innovation and thought leadership as it progresses with its business transformation . In an industry where innovation and vision are paramount to future success, SymphonyIRI Group appears to be significantly ahead of the pack and leading the charge. The company should be commended for its efforts.
Tim Davidson
President and Founder
Prevision Corporation
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About
Accelerating Innovation - Empowering Clients to Grow Their Business
Helping the world’s leading CPG, retail and healthcare companies transform insight into impact through innovative solutions and services
Innovate or perish. In today’s hypercompetitive environment, CPG, retail and healthcare companies must continuously invest in innovation to navigate the shifting sands of changing shopper attitudes. SymphonyIRI Group, Inc. provides the information, analytics, business intelligence, consulting services and expertise these companies leverage to embed innovation throughout their organizations. These capabilities empower transformative change across sales, marketing, merchandising, category and brand management, and shopper marketing that result in accelerated performance and growth. SymphonyIRI’s capabilities are supported by revolutionary technology platforms, the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, and teams of experts highly experienced in implementing these solutions.
More than 95 percent of Fortune 100 CPG and retail companies turn to SymphonyIRI Group to accelerate innovation and growth within their organizations.
Accelerating Innovation - Empowering Clients to Grow Their Business
Helping the world’s leading CPG, retail and healthcare companies transform insight into impact through innovative solutions and services
Innovate or perish. In today’s hypercompetitive environment, CPG, retail and healthcare companies must continuously invest in innovation to navigate the shifting sands of changing shopper attitudes. SymphonyIRI Group, Inc. provides the information, analytics, business intelligence, consulting services and expertise these companies leverage to embed innovation throughout their organizations. These capabilities empower transformative change across sales, marketing, merchandising, category and brand management, and shopper marketing that result in accelerated performance and growth. SymphonyIRI’s capabilities are supported by revolutionary technology platforms, the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, and teams of experts highly experienced in implementing these solutions.
More than 95 percent of Fortune 100 CPG and retail companies turn to SymphonyIRI Group to accelerate innovation and growth within their organizations.
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To learn more about the company’s distinct market segments and business units, click on the links below:
IRI Market Measurement
Symphony Solutions & Services
IRI Market Measurement provides CPG and retail executives with the highest-quality and most comprehensive market tracking information and insights available via easy-to-use technology-enabled access and visualization tools. The group also supplies market measurement information to SymphonyIRI’s other business groups and works closely with them to deliver integrated solutions to clients. This information is the critical foundation for manufacturers and retailers to analyze shopper activity, make micro- and macro-level decisions, collaborate on new initiatives as well as create innovative new products, packaging, pricing, promotion and merchandising strategies.
 Symphony Analytics Brochure
Symphony Analytics enables clients to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated solutions, and experienced analytics consulting talent. Focusing on the key strategic and operational needs in sales and category management, marketing and brand management, strategy, and demand planning, the group works collaboratively with clients to deliver action-based analytics and enable their organizations to commercialize and monetize those insights.
Symphony Advantage offers a comprehensive suite of software solutions and services that enable CPG and retail companies to better understand shopper needs and respond to rapidly changing market conditions. These solutions help leading companies plan, optimize, and manage front-office processes, such as trade management, merchandising, shopper marketing, and in-store execution to deliver superior financial results. Powered by SymphonyIRI’s Liquid Data technology platform, Symphony Advantage solutions empower individuals throughout the enterprise in CPG and retail to make fact-based decisions in minutes or hours based on timely, prescriptive, and predictive insights. Symphony Advantage solutions are available on-demand to quickly deliver value to business users without burdening internal IT organizations and without an expensive upfront investment.
Symphony Consumer and Shopper Marketing offers CPG and retail companies actionable insights and solutions to execute at the individual household and store level. The group enables marketers to directly communicate with their key consumers and shoppers at home, online or in-store, and focuses on delivering consumer and shopper insights, test marketing services, digital media solutions, and shopper segmentation, targeting, and marketing. These solutions are delivered on SymphonyIRI’s revolutionary Liquid Data™ technology platform, and supported by highly-experienced teams that drive each client’s ability to understand their consumers and shoppers and generate increased sales.
 Symphony Consulting Brochure
Symphony Consulting offers strategic advisory services in sales and marketing for c-level management within the CPG and retail industries. The group focuses on four key practice areas: strategic pricing, growth and innovation, shopper marketing, and customer and channel management. Symphony Consulting is composed of highly-seasoned consultants from top-tier strategy consulting firms, who have successfully completed hundreds of engagements focused on developing long-term strategic and collaborative relationships with clients. Symphony Consulting builds its recommendations on the unparalleled data, information and insights SymphonyIRI has generated for CPG and retail clients for more than 30 years.
To learn more about the company’s distinct market segments and business units, click on the links below:
IRI Market Measurement
Symphony Solutions & Services
IRI Market Measurement provides CPG and retail executives with the highest-quality and most comprehensive market tracking information and insights available via easy-to-use technology-enabled access and visualization tools. The group also supplies market measurement information to SymphonyIRI’s other business groups and works closely with them to deliver integrated solutions to clients. This information is the critical foundation for manufacturers and retailers to analyze shopper activity, make micro- and macro-level decisions, collaborate on new initiatives as well as create innovative new products, packaging, pricing, promotion and merchandising strategies.
Symphony Analytics Brochure
Symphony Analytics enables clients to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated solutions, and experienced analytics consulting talent. Focusing on the key strategic and operational needs in sales and category management, marketing and brand management, strategy, and demand planning, the group works collaboratively with clients to deliver action-based analytics and enable their organizations to commercialize and monetize those insights.
Symphony Advantage offers a comprehensive suite of software solutions and services that enable CPG and retail companies to better understand shopper needs and respond to rapidly changing market conditions. These solutions help leading companies plan, optimize, and manage front-office processes, such as trade management, merchandising, shopper marketing, and in-store execution to deliver superior financial results. Powered by SymphonyIRI’s Liquid Data technology platform, Symphony Advantage solutions empower individuals throughout the enterprise in CPG and retail to make fact-based decisions in minutes or hours based on timely, prescriptive, and predictive insights. Symphony Advantage solutions are available on-demand to quickly deliver value to business users without burdening internal IT organizations and without an expensive upfront investment.
Symphony Consumer and Shopper Marketing offers CPG and retail companies actionable insights and solutions to execute at the individual household and store level. The group enables marketers to directly communicate with their key consumers and shoppers at home, online or in-store, and focuses on delivering consumer and shopper insights, test marketing services, digital media solutions, and shopper segmentation, targeting, and marketing. These solutions are delivered on SymphonyIRI’s revolutionary Liquid Data™ technology platform, and supported by highly-experienced teams that drive each client’s ability to understand their consumers and shoppers and generate increased sales.
Symphony Consulting Brochure
Symphony Consulting offers strategic advisory services in sales and marketing for c-level management within the CPG and retail industries. The group focuses on four key practice areas: strategic pricing, growth and innovation, shopper marketing, and customer and channel management. Symphony Consulting is composed of highly-seasoned consultants from top-tier strategy consulting firms, who have successfully completed hundreds of engagements focused on developing long-term strategic and collaborative relationships with clients. Symphony Consulting builds its recommendations on the unparalleled data, information and insights SymphonyIRI has generated for CPG and retail clients for more than 30 years.
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