Description:  The Institute’s monthly speaker program features prominent individuals who are well known in their fields. Speakers present timely topics of importance to practicing operations research and management science professionals. Past speakers have included Nobel Prize laureates, senior corporate executives, world-known economists and others working at the cutting edge of OR/MS practice.
 
Date:  November 18, 2009

Location:  The Penn Club, New York

Topic:  Successes and Failures in Marketing Mix Modeling

Speakers:  Douglas Brooks, IRI Senior Vice President of Modeling & Analytic Services

Session Timing:  November 18, 12:30 – 1:30 p.m.

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