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SymphonyIRI’s snacking expert, Sally Lyons Wyatt, will discuss the performance of the sweets and snack food business in 2011 and present the latest trends, up-to-date sales data, and consumer insights for major sweets and snack food categories in her presentation “State of the Sweets and Snack Food Business” at the National Confectioner Association’s 2012 Sweets & Snacks Expo.
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Confidence in Personal Finances Inches Its Way Back in Q1 After Slipping in 2011
Consumers’ confidence in their personal finances is returning to levels seen in Q1 2012, reports SymphonyIRI Group’s latest MarketPulse™ survey, released today.
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SymphonyIRI New Product Pacesetters™ Report Finds Leading Brands Bring Luxury and Variety to U.S. Consumers
SymphonyIRI Group announced today the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its 2011 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
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BzzAgent, the social marketing arm of dunnhumby, and SymphonyIRI Group, Inc. today announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands.
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Initiative Will Combine Global Industry Survey and Consortium of Leading CPG Manufacturers and Retailers, Academics and Media Agencies
A new economic model for the CPG and retail industries is emerging, resulting from a radical shift in shopper behavior and built on the integration of advanced, predictive analytical models and new flexible technologies. Addressing this transformation, SymphonyIRI today launched “Analytics2020,” a CPG and retail industry initiative to identify and define the roadmap for consumer and retail analytics innovation in the next decade.
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SymphonyIRI Anticipates Some Shoppers to Open Wallets More if Positive Economic Reports Continue
All is not doom and gloom, though. The latest research from SymphonyIRI Group’s Times & Trends, “CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace,” uncovers several exciting trends taking place in everything from new product development and technology to store layouts and consumer shopping patterns.
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SymphonyIRI’s snacking expert, Sally Lyons Wyatt, will discuss the snack food industry’s performance in 2011 and present the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories in her presentation “State of the Snack Food Industry” at SNAXPO 2012.
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SymphonyIRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the past year and also will discuss the outlook in 2012 for the craft beer segment in his presentation, “2012 Prognostication for Craft Beer Segment,” during the Brewers Association Power Hour interactive teleconference.
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Times & Trends Report Finds Merchandising Activity Strongest in Drug Channel; Price-Only Tactics Experiencing Sharpest, Most Consistent Acceleration
The latest issue of SymphonyIRI Group’s Times & Trends, “Merchandising Trends: Driving Consumption through Shopper Marketing,” examines how merchandising is acting as the platform for communicating that value to customers.
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“Show Me the Money” and “Digitize Me!” Segments Provide Best Short-Term Opportunities for CPG Manufacturers and Retailers Seeking to Expand Online Strategies
To provide new insights into how quickly consumers are embracing digital media, which demographic groups are most interested in near-term engagement, and what strategies to utilize to best engage these audiences, SymphonyIRI has released its new segmentation solution, DigitaLink™.
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