CHICAGO, Feb. 27, 2008 – Information Resources, Inc. (IRI), the leading global provider of consumer, shopper and market insights for the CPG, retail and beverage alcohol industries announced today the extension of its relationship with E. & J. Gallo Winery. The new multi-year contract will extend the ongoing association IRI and Gallo have built during the past several years as well as branch into several new suites of IRI service offerings, including IRI CPGNPlus™.
E. & J. Gallo Winery is the world's largest family-owned winery. It distributes wine in 90 countries and is the largest exporter of California wine.
“We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship,” said E. & J. Gallo Winery Vice President of Sales and Administration Peter Abate. “The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract.”
IRI CPGNPlus™ is a Web-based application offering the capability to publish IRI PlusSuite™ content to the Web. Using a Web portal framework, the advanced analytics offering allows IRI clients to custom-tailor their viewing of shopper insights information and sales report content. Unlike other solutions, CPGNPlus™ enables integration between a desktop and the Web, providing maximum flexibility and access from almost anywhere.
“It’s a pleasure to continue our great working relationship with E. & J. Gallo Winery,” said Bump Williams, executive vice president and general manager of the IRI Beer, Wine and Spirits Practice. “As a wine industry mainstay, we look to Gallo for their unique experience and innovative approach in the beverage market. And, in turn, they look to IRI information and analytics to help make their market aspirations a reality.”
About E. & J. Gallo Winery
Established in 1933 in Modesto, California, E. & J. Gallo Winery has become the world's foremost winery in the art of grape growing and winemaking and in the distribution and marketing of wines worldwide. With six wineries strategically located in various parts of California and access to grapes from vineyards in all of the premier grape-growing areas of California, Gallo produces wines in every category, to suit every taste. Gallo imports wines from eight of the major wine growing countries in the world. Some of the brands in Gallo’s Premium wine portfolio include Gallo Family Vineyards Sonoma Reserve, Louis M. Martini, MacMurray Ranch, Rancho Zabaco, Bridlewood, Whitehaven, DaVinci, Martin Codax, Maso Canali, Ecco Domani, and McWilliam’s Hanwood Estate.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail, and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves, the company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit: www.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512