CHICAGO – May 17, 2006 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions, today announced IRI InfoBeverage™, a web-based store-level reporting suite that provides specific quantifiable performance metrics for beer, wine and spirits manufacturers and distributors. InfoBeverage addresses the needs of manufacturers and distributors in the beverage alcohol industry to have access to meaningful consumer sales data, so that they can manage inventory levels, oversee distribution and tailor promotional activities.
Until now, collecting and reporting this data has been difficult due to industry limitations, governmental sales and distribution regulations, and a three-tier distribution system. InfoBeverage is unique in that it provides users the flexibility to select their own store clusters, the opportunity to discover the performance ranking for stores or products, and the ability to drive business using a store-level competitive view of the marketplace.
“Retailers have provided manufacturers with data in the past, but typically it has been manufacturer-specific and doesn’t offer a competitive view at the store-level,” said IRI President and Chief Executive Officer Scott W. Klein. “InfoBeverage fills this void by providing the beverage alcohol industry’s only market-by-market performance insights. By leveraging this reporting suite, users can easily understand how they stack up against the competition and how their overall brand and category is performing within the marketplace at specific stores and against other categories.”
The flexibility of the IRI InfoBeverage reporting suite allows manufacturers and distributors to run reports on all three beverage alcohol categories—beer, wine and spirits—through an on-demand web site. The following four reports are available:
- Store Rank Report: Ranks store sales within a pre-determined geography for a combination of subcategories or a total of beer, wine and spirits categories
- SKU Efficiency Report: Ranks SKUs in a specific category or a combination of categories
- Brand Scorecard: Focuses on the performance of a single brand
- Brand Efficiency Report: Ranks brands in a specific category or a combination of categories
InfoBeverage reports are available for both individual stores and for store clusters. It is flexible in allowing users to create their own store clusters and geographies, save previous work such as store lists and specified geographies, and develop new listings each time they use the various reports. InfoBeverage empowers manufacturers and distributors to uncover valuable insights about their own brands and gain a comprehensive view of the entire beer, wine and sprits category. For more information, please visit: http://us.infores.com/page/solutions/market_content/info_beverage.
IRI Beer, Wine and Spirits Practice
The IRI Beer, Wine and Spirits practice provides manufacturers, distributors and retailers with market information solutions specific to the beverage alcohol marketplace. The practice was formed in response to the needs that manufacturers, distributors, and retailers in this segment have to understand consumer decisions and develop insights related to beverage alcohol purchasing behaviors, attitudes, and preferences. The IRI Beer, Wine and Spirits practice offers a complete suite of solutions, including account- and store-level tracking that help its clients monitor, comprehend, and compete within the rapidly evolving beverage alcohol market.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.