CHICAGO and ORLANDO, Fla., March 3, 2008 – Information Resources, Inc. (IRI) today announced that Eastman Kodak Company, the world’s foremost image innovator, has extended its relationship with IRI as a provider of marketplace business intelligence and integration solutions. Kodak is utilizing the IRI MarketInsights™ solution to combine data integration and analytics to provide a detailed view of competitive, product sales results by geography and channel.
“Kodak prides itself on being at the forefront of consumer trend analysis,” says Pierre Schaeffer, chief marketing officer and vice president of Kodak’s Consumer Digital Group. “Our partnership with IRI helps us focus on critical market factors, drive transparency of key data across our businesses, and simplify our reporting process.”
The IRI MarketInsights solution is a Web-based dashboard that integrates market information from a significant number of disparate internal and external sources across the Kodak global enterprise. Using MarketInsights, Kodak can analyze sales and market performance more efficiently and effectively. The scale of this integration effort across more than 15 countries, multiple data providers, and internal data sources has resulted in cleansed and aligned market information that will offer many other advantages moving forward. Kodak is now in a position to track which products are selling the best and to determine which products they should promote by global business unit.
“Kodak is a world leader in the imaging industry, and we’re thrilled to be partnering with them to improve their competitive performance,” says IRI President and Chief Executive Officer John Freeland. “IRI MarketInsights will automate Kodak’s data integration and reporting tasks to provide a more granular level of analysis, enabling Kodak to gain deeper insights that will drive highly competitive performance.”
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
To learn more, visit www.kodak.com, and its blogs: 1000words.kodak.com, and 1000nerds.kodak.com.
Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing “Kodak Close Up” in the search field at the top of the iTunes Store window.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail, and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves, the company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit: www.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512