WHO:
David Shanker, Client Solutions President, Information Resources, Inc.
WHAT:
Despite slow industry growth and future growth prospects hindered by intense pricing pressure and unfavorable demographics, almost 88 percent of CPG retailers and manufacturers expect revenue and profits to grow in the next three years. To help marketers address this gap, David Shanker presents “The Next 10 Years in CPG and Retail: How to Prepare for and Grow in the Age of Micromarkets.” Shanker takes a closer look at opportunities to grow in a slow-growth market. He talks about the benefits of “thinking small” and examines the micromarketing opportunities on the local, niche and sub-segment levels. He also discusses how CPG retailers and manufacturers can use best practices and new approaches in micromarketing to see the hidden opportunities, act faster with greater confidence, and ultimately win at the retail shelf.
WHY:
Reaching consumers through traditional media outlets and mass marketing campaigns will not move the growth needle for CPG retailers and manufacturers. From generational groups, such as Baby Boomers to ethnic groups, such as Hispanics, today’s consumers are savvy shoppers. Each group represents growth potential if they are reached in the right way. So, how can retailers and manufacturers get to know their audience and learn how to market to them?
Shanker’s presentation will address such critical questions as:
What are the growth opportunities in the local, niche and sub-segment micromarkets?
How can companies be empowered with real-time information?
What are the hottest growth areas among consumer groups?
How can marketers identify and act on local opportunities?
Why should retailers and manufacturers develop targeted marketing initiatives
WHEN:
Tuesday, October 11, 2005 from 11:45 a.m. – 12:30 p.m. (Mountain)
WHERE:
Grocery Manufacturers Association’s Merchandising, Sales & Marketing Conference
The Broadmoor Hotel (West Ballroom CD)
1 Lake Ave.
Colorado Springs, CO 80906
www.gmabrands.com
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.