What SymphonyIRI Group Customers Are Saying
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from SymphonyIRI Group will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.
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5/22/2008
IRI France Signs Deals with Cora and Supermarchés Match
Chambourcy, France – Oct. 7, 2005 – Continuing its momentum in building new business, IRI France today announced its agreement with Cora and Supermarches Match, leading supermarket chains based in France. This agreement means that IRI InfoScan data is available for CPG manufacturers, not only at national and regional level, but also at store level for Cora and Supermarchés Match.
The agreement covers all of the 304 CPG categories. The first delivery of data began in September 2005.
“This new agreement represents, for our clients, an additional step in the comprehension of their markets,” said IRI France Deputy Managing Director Jean-Pierre Gaucher. “The precise sales data from IRI will help them drive their business strategy.”
IRI France has strong collaboration with French retailers, such as “Monoprix, Carrefour, Système U, Hyparlo, Auchan, Atac, Champion and Coop Atlantique,” said Christelle Nigron-Soares, director of retail department for IRI France. “IRI is the only company that provides manufacturers up to 56 percent of hypermarkets and supermarkets sales data at the key account level.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.
CONTACT:
Christine Briatte
Information Resources, Inc.
+33 (0)1 30 06 23 25
christine.briatte@infores.com
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