What SymphonyIRI Group Customers Are Saying
"At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within SymphonyIRI Group have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship. "
Peter Franks
Managing Director
Dr. Oetker
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5/22/2008
IRI Leads Industry in Vision and Innovation According to Prevision Corporation Study
Solutions for Hard-to-Track Retail Channels and $300 Million Investment in Revolutionary MarketKnowledge™ Platform Underscore Company’s Continued Comm
CHICAGO – August 18, 2005 – According to a recent independent customer satisfaction survey of market research firms conducted by Prevision Corporation, publisher of the industry-recognized Annual Marketplace Data User Survey, more than two thirds of executives surveyed favored Information Resources Inc. (IRI) in the areas of industry vision and innovation.
“IRI has made tremendous progress in the areas of innovation and thought leadership as it progresses with its business transformation,” said Prevision Corporation President and Founder Tim Davidson. “In an industry where innovation and vision are paramount to future success, IRI appears to be significantly ahead of the pack and leading the charge. The company should be commended for its efforts and the industry validation resulting from this survey.”
Focused on driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, enterprise market information solutions leader IRI, has been aggressively pursuing a companywide innovation agenda, empowering its clients to profitably grow their businesses in today’s highly complex marketplace. The agenda is focused on delivering the comprehensive marketplace information, automated analytics, enterprise business performance management solutions, and professional services the industry requires to achieve its goals.
As evidenced by the Prevision findings, IRI continues to make significant strides towards its innovation efforts. The company furthered its initiatives aimed at providing the CPG industry with unique data modeling and integration technologies that deliver faster, more predictive marketplace insights into hard-to-track retail channels that are central to its clients’ growth strategies. More than 40 manufacturers, retailers, and brokers have begun using the IRI MarketInsight™ solution for Wal-Mart (formerly named Total Retail View™). The IRI MarketInsight solution for Wal-Mart features a patent-pending data fusion methodology and information integration approach that leverages the best available data from a variety of sources to deliver new, highly valuable brand-level insights into the channels that represent some of the industry’s fastest growing retail sectors, including Wal-Mart.
Earlier this year, IRI also announced MarketKnowledge™, a $300 million investment in a powerful next generation grid computing architecture to revolutionize the world of market information and deliver a completely new class of Business Performance Management solutions. These solutions combine daily retail sales data, shopper insights, sophisticated automated analytics, and enterprise decision support software to address major business issues, such as out-of-stock monitoring, new product distribution, and effective trade promotion compliance.
“Innovation and industrywide vision are at the core of the new IRI and the company’s ongoing transformation,” said IRI President and CEO Scott W. Klein. “It is incredibly rewarding to see our efforts validated not only by new client wins and retention, but now by this research from such a respected firm like Prevision. The CPG, retail, and healthcare industries are ready for change and IRI continues to deliver, in an increasingly complex marketplace, innovative thinking, subject matter expertise, and groundbreaking solutions to help clients see new opportunities, act faster with confidence, and ultimately win at the shelf.”
Complete information about IRI and its solutions and services can be found at www.infores.com.
About Prevision Corporation
Prevision Corporation is a Boston area firm founded 10 years ago by Tim Davidson to focus on practice areas Davidson developed while he was at Mercer Management Consulting. Beyond the development of customized integrated marketing databases and sales forecasting systems, Davidson’s annual surveys, now in their 17th year, have tracked all aspects of market research in the consumer package goods industry from spending, staffing and organization to the measurement of data and service quality of syndicated as well as custom MR suppliers. Its annual reports are developed primarily for the 40 to 50 large U.S. CPG firms which make up their respondent base. More information on the scope, content and cost of Prevision’s annual Marketplace Data User survey reports can be found by calling (781) 801-8267 or by email at timdav@comcast.net.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their businesses profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Virtually all of the FORTUNE 500 in CPG and retail are powered by IRI. For more information, visit www.infores.com.
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