What SymphonyIRI Group Customers Are Saying
"Our partnership with SymphonyIRI Group helps us focus on critical market factors, drive transparency of key data across our businesses, and simplify our reporting process."
Pierre Schaeffer
Chief Marketing Officer and Vice President, Consumer Digital Group
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Archives (2005 to current)
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5/22/2008
IRI Selected as Preferred Supplier of Marketplace Information and Insights for Land O’Lakes, Inc.
IRI Provides Unified Information Picture of Land O’Lakes' Dairy Business
CHICAGO – August 9, 2005 – Continuing its momentum in building new business, Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that Land O’Lakes, Inc., a leading marketer of dairy-based products, has tapped IRI and its dairy vertical expertise as its preferred provider of marketplace information and business insights.
IRI will provide a broad range of services and capabilities that Land O’ Lakes had previously sourced from another information provider.
“IRI understands the needs of our dairy foods business and provides clear solutions that will make a huge impact,” said Barry Wolfish, vice president, cheese businesses, Land O’Lakes, Inc. “IRI’s significant expertise and superior customer service coupled with their sophisticated solutions will help us compete in the highly-competitive dairy category.”
“Land O’Lakes is a great organization, and we are pleased that they decided to switch their business from another marketplace information provider to partner with IRI,” said IRI President and CEO Scott W. Klein. “We know our services will provide new and meaningful insights that will help Land O’Lakes not only meet their customer needs but also anticipate and exceed their expectations. In addition, IRI’s dairy vertical expertise, integrated approach, and superior customer service teams will help them take an already successful business to the next level.”
About Land O’Lakes, Inc.
Land O’Lakes, Inc. (www.landolakesinc.com) is a national farmer-owned food and agricultural cooperative with annual sales of more than $7 billion. Land O’Lakes does business in all 50 states and more than 50 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and ranchers with an extensive line of agricultural supplies (feed, seed, crop nutrients and crop protection products) and services.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, retail and healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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