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What SymphonyIRI Group Customers Are Saying
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from SymphonyIRI Group will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.
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Archives (2005 to current)
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5/22/2008
Re-Inventing CPG: IRI Expert Examines the Increasing Importance of Shopper Insights
Presentations Deliver Foresight into the Savvy Shopping Behaviors of Today’s Consumers and Discusses How Insights Fit into the Big Picture
WHO: Valerie Skala Walker, Vice President of Analytic Product Management, Information Resources, Inc.
WHAT: From the overwhelming number of new CPG products to the various retail outlets from which to shop, there are far more options than one consumer can process. To address this shopping phenomenon, leading new product trends authority Valerie Skala Walker presents “Increasing Importance of Shopper Insights,” and “Understanding the Big Picture,” delivering a review of the changes in the marketplace and discussing how an investment in shopper analysis will have long-term payback for manufacturers and retailers. Walker also takes a closer look at how shopping has become more complicated for today’s consumer and how they have developed a “shopping expertise” to choose from a vast array of products and select the appropriate retail outlet in which to shop. In addition, Walker’s presentation addresses how in-store shopper observation and interviewing must be integrated with POS and household purchase data to truly understand the shopper insights “big picture” to effectively size and prioritize market opportunities. Walker will be co-presenting with SmartRevenue and Interscope at the Institute for International Research’s “5th Annual Shopper Insights in Action” Conference.
WHY: Today’s CPG industry looks quite different. The number of new CPG products has dramatically increased from approximately 20,000 per year in 1995 to more than 33,000 in 2004. There are also many more retail outlets to choose from for any given shopping trip, and there are greater differences in the mix of products carried in different retail outlets. How do consumers make purchasing decision with so many options?
Walker’s presentation will address such critical questions as:
Why has shopping become more complicated?
How have consumers developed shopping expertise?
How does shopping behavior vary by channel of trade and by category?
What role does syndicated data play in determining consumer behavior?
WHEN: July 19, 2005, 3:15 p.m. (CDT) – Track A
WHERE: Institute for International Research’s “5th Annual Shopper Insights in Action” Conference
The Drake Hotel
Chicago, IL
http://www.iirusa.com/insights/index.cfm
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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