What SymphonyIRI Group Customers Are Saying
"We switched our business from another marketplace information provider to SymphonyIRI Group, because we needed to be with the industry’s beer category content leader. SymphonyIRI Group’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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5/22/2008
IRI Extends Leadership in Global Enterprise Market Information Solutions
Company signs renewal agreements with over two dozen leading global CPG manufacturers and sales and marketing agencies in first quarter alone
Chicago – May 19, 2005 – Noting its growing business momentum, Information Resources, Inc., the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries today announced that it has signed multi-year global business relationships with over two dozen of the world’s top consumer packaged goods manufacturers and sales and marketing agencies since the first of the year. Analysts noted that the company hasn’t had a significant competitive loss in more than a year and that IRI “has been reinvigorated and refinanced, which is already having some commercial impact…IRI is increasing investment five-fold and attempting to develop products to materially change the game,” as noted in a March 3, 2005 Lehman Brothers report.
U.S. clients that have extended their relationship with IRI in the past several months include:
• Advantage Sales & Marketing
• American Dairy Brands
• B&G Foods, Inc.
• Birds Eye Foods
• Dairy Management, Inc.
• Interstate Bakeries Corporation
• Pabst Brewing Co.
• USNutrition
International clients that have recently renewed with IRI include:
• Bayer
• Beiersdorf
• Burtons Foods
• Coca-Cola Italia
• Cogedi International
• Golden Lady
• Heineken Italia
• Illva
• Kellogg Italia
• Novartis
• Pernod Ricard
• Peroni
• Reckitt Benckiser Europe
• San Benedetto
• Sara Lee
• Seven Seas
• SSL International plc
• Unilever Ice Cream & Frozen Foods
• Wyeth
These clients span multiple vertical industry practices, including Bakery, Beer, Wine, and Spirits, Center Store, Healthcare, and Dairy, and are the result of extensive evaluations and side-by-side comparisons of competitive offerings. The solutions provided under these relationships include enterprise-wide marketplace information and business insights, consumer and specialty panels, in-store shopper insights, advanced analytics, business performance management solutions, technology-enabled access and visualization applications, and professional services.
Over the past 18 months, IRI has continued its promise of delivering superior data quality and client service, increased coverage for clients, and introduced a completely new suite of enterprise-class business performance management solutions that will fundamentally change the way manufacturers and retailers drive their businesses.
“IRI is on a clear course to increase the value of its solutions to the industry by orders of magnitude through innovation and a focus on enabling insightful decisions,” said Scott W. Klein, President and CEO of IRI. “It is extremely rewarding to have our efforts validated by our clients through both ongoing and early renewals. The new IRI is on the right track and the marketplace is voting with their dollars.”
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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