What SymphonyIRI Group Customers Are Saying
"We switched our business from another marketplace information provider to SymphonyIRI Group, because we needed to be with the industry’s beer category content leader. SymphonyIRI Group’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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Archives (2005 to current)
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5/22/2008
Mike’s Hard Lemonade Taps IRI’s Beer, Wine, and Spirits Practice to Drive Continued Success in Malte
IRI’s Extensive Adult Beverage Expertise and Proven Ability to Provide Quality Marketplace Insights Key to Selection
Chicago – May 4, 2005 - Information Resources, Inc., the leading global provider of enterprise market solutions for the CPG, Retail and Beverage Alcohol industries today announced that Mike’s Hard Lemonade is the newest beverage alcohol manufacturer to select IRI and its InfoBeerUSA™ service as its preferred provider of marketplace information, business insights, and access solutions.
“Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry,” said Anthony von Mandl, Founder, Mike’s Hard Lemonade. “No other provider could deliver this unique combination of capabilities – all of which are critical to our continued growth and expansion initiatives.”
Working with IRI, Mike’s will leverage IRI’s industry-leading InfoBeerUSA Web-based beer category insights service across the grocery, drug, mass, liquor and convenience channels to support its continued expansion and new product development efforts. Utilizing IRI’s superior census-based, retailer-defined InfoScan® market tracking information, Mike’s will also gain access to the industry’s most accurate, granular store-level information to more effectively manage retail execution at the neighborhood and store levels, which is essential for today’s beverage alcohol manufacturers.
Mike’s Hard Lemonade is one of the nation’s leading malternative/flavored alcohol beverage manufacturers with such flagship brands as Mike’s Hard Lemonade and Mike’s Hard Cranberry Lemonade. In 2004, Mike’s latest new product introductions - Mike’s Light and Mike’s Hard Lime - were the number two and three top new Malt Beverage brands in 2004 based on sales in U.S. supermarkets tracked by IRI.
“Mike’s is a true leader in the flavored alcohol beverage space, delivering innovative products that meet consumers’ needs, while providing retailers and wholesalers with new opportunities to expand sales and category growth,” said Bump Williams, Executive Vice President and General Manager, Global Consulting, Beverage Alcohol Practice, IRI. “The unparalleled insights offered by IRI’s comprehensive, integrated view of the beverage alcohol industry can help strengthen Mike’s already successful efforts and we look forward to helping take their business to the next level.”
About Mike’s Hard Lemonade
The introduction of the Mike's Hard Lemonade brand redefined the flavored malt beverage category, selling over 10 million cases without any advertising support. Through grassroots local promotion and consumer word-of-mouth Mike's quickly became a national phenomenon and led to innovative new products: Mike's Hard Iced Tea, Mike's Hard Cranberry Lemonade, Mike’s Hard Lime and Mike’s Light. This year, Mike’s Hard Lemonade is proud to introduce the newest member of its family, new Mike’s Hard Berry – the natural born chiller!
Today, Mike's Hard Lemonade, Mike’s Hard Iced Tea, Mike's Hard Cranberry Lemonade, Mike's Hard Lime, Mike’s Light, and Mike’s Hard Berry continue to ensure that the Mike's brand remains the #2 selling FMB family in the country.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, Retail, and Healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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