What SymphonyIRI Group Customers Are Saying
"SymphonyIRI Group’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value SymphonyIRI Group’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with SymphonyIRI Group will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company
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5/22/2008
IRI Acquires Outstanding Ownership of Mosaic InfoForce In-Store Audit Service
New In-store Solutions Group to Deliver Complete View of Retail Conditions for the CPG industry
Chicago – April 19, 2005 – As part of its ongoing focus to expand its retail execution and in-store insights capabilities, IRI has acquired the outstanding ownership of Mosaic InfoForce, L.P. (MIF). MIF is a principal supplier of in-store audits, measuring perimeter merchandising, display, shelf, and front-end store conditions across all classes of trade. MIF, a joint venture between IRI and the Mosaic Group, Inc., is a leading provider of in-store data collection and retail audit services, which collects information on in-store conditions and provides solutions to manufacturer challenges.
“This acquisition was made to expand our capabilities to deliver industry-leading retail performance management solutions, creating the unique ability to tightly align our new daily data-based monitoring solutions with powerful in store observations. We are filling a tremendous market void and improving our business,” said Scott W. Klein, President and CEO of IRI.
This solution creates a unique and powerful global retail performance management solution—daily data, analytics, store audit, and decision support—that no other vendor offers to the market today. Clients will have vastly improved visibility into store conditions in time to quickly address issues impacting performance—out of stock situations, inconsistent trade promotion programs, new product distribution gaps, inventory on hand, and other challenges. IRI plans to expand the current solution to service the global marketplace.
Historically, MIF has been a leading supplier of in-store audits in the U.S., measuring perimeter merchandising, display, shelf and front-end store conditions across all classes of trade. IRI’s acquisition of MIF will allow the company to further develop these capabilities, enabling the company to deliver the next generation of in-store audit and shopper services required by today’s CPG manufacturers and retailers.
Audit services provide a critical perspective for buyers and sellers in CPG looking to dramatically improve retail performance. In-store audits enable manufacturers to effectively collaborate with their retail customers, monitor promotion effectiveness, and ultimately measure their impact at the individual consumer level.
As part of its strategy to globalize IRI’s content operations, the former MIF will be integrated into IRI’s Content Operations Group, reporting to its President, Mark Parise. It will be renamed the IRI In-store Solutions Group (ISG) to represent the new business vision and strategy.
Klein went on to say, “IRI’s In-store Solutions Group is designed to deliver tremendous value, helping to add hundreds of millions of incremental dollars to our clients’ bottom line—a strategic investment that will go far beyond simply buying data or store audits.”
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI’s solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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