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5/22/2008

Leading Analytics Authority Dr. Robert C. Blattberg Joins IRI as Chief Analytics Officer

Blattberg’s Manufacturer and Retailer Expertise to Drive Further Market Analytics
CHICAGO – March 29, 2005 – Information Resources, Inc. (IRI), today announced that leading analytics academian and authority Dr. Robert C. Blattberg has joined IRI as its chief analytics officer in an exclusive advisory role, supporting the company’s aggressive innovation efforts to identify and deliver the industry’s next generation of breakthrough business analytics solutions.

Leveraging the deep analytics expertise gained while working with the world’s top manufacturers, as well as leading retailers including Kroger, Rite Aid and Best Buy, Dr. Blattberg will be a key member of the team directing next generation analytics solution development at IRI.  Specifically, Dr. Blattberg will be working with IRI’s Analytic Insights Group and enterprise solutions team, and will be available for select, strategic client engagements.

Dr. Blattberg is a Polk Brothers Distinguished Professor in Retailing and Executive Director of the Center for Retail Management at the J.L. Kellogg Graduate School of Management, Northwestern University.  He is co-author of several best-selling business books including Sales Promotion and Customer Equity and co-editor of Marketing Information Revolution.  Dr. Blattberg is a member of IRI’s Analytics Advisory Board and will continue his role with Northwestern in addition to his new responsibilities at IRI.

“Bob is a tremendous talent – one of the industry’s foremost analytics authorities – and we are thrilled to have him joining our team,” said Scott W. Klein, President and CEO, Information Resources, Inc.  “Bob brings to the table incredible vision combined with a deep understanding of the approaches and applications required to take our analytics solutions and supporting consulting services to the next level for customers.”

As the leading global provider of enterprise market solutions for the CPG, Retail and Healthcare industries, IRI has been a pioneer in delivering leading-edge analytics solutions for over 10 years and is uniquely positioned to lead the reinvention of the industry’s analytics strategies.

Dr. Blattberg will be working with IRI to identify and develop the emerging analytics applications required for understanding and forecasting the economics driving today’s CPG and retail businesses.

“IRI is at the forefront of furthering analytics innovation and is poised to deliver the entirely new class of analytically-driven decision support solutions the industry requires,” said Dr. Blattberg.  “I am looking forward to adding additional value to IRI’s already exciting and promising initiatives.”  

For more information on IRI’s Analytics Insights Solutions, visit www.infores.com/public/us/analytics/default.htm.

About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries.  IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, Retail, and Healthcare companies.   The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise.  IRI's solutions make the consumer-driven, real-time enterprise possible.  More information is available at www.infores.com.

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