What SymphonyIRI Group Customers Are Saying
"SymphonyIRI Group understands the needs of our dairy foods business and provides clear solutions that will make a huge impact. SymphonyIRI Group’s significant expertise and superior customer service coupled with their sophisticated solutions will help us compete in the highly-competitive dairy category.
Barry Wolfish
Vice President, Cheese Businesses
Land O’Lakes
|
|
Press Releases
|
Archives (2005 to current)
Archives (2005 to current)
 |
|
 |
|
5/22/2008
Global Industry Leaders Reinvent, Redefine Strategies for Success at IRI’s CPG and Retail Summit 2005
IRI unveils next generation business insights solutions for industry; enables improved revenue and profit performance and retail execution
CHICAGO – March 11, 2005 - Attracting more than 1,000 attendees from nearly 300 of the world’s top consumer packaged goods (CPG) companies, Information Resources, Inc.’s (IRI) Reinventing CPG and Retail Summit was a major success in just its second year. The event has become the industry’s only broad-based, high-level forum dedicated to advancing and reinventing the CPG and retail industries through the exchange of innovative, profit-boosting strategies and new solutions unveiled by IRI.
The Summit featured an extraordinary line-up of distinguished visionaries from the following top tier companies within the global CPG and retail communities: Symphony Technology Group; PepsiCo; Dollar General; The Clorox Company; Kellogg Company; The Gillette Company; Acosta Sales and Marketing Company; The Dial Group; McBride plc; Advantage Sales & Marketing; and WPP Cannondale Associates.
New Solutions Introduced to Drive Greater Return and Productivity
IRI used the occasion to unveil its latest innovations for the industry. A key announcement featured IRI’s $300M investment in MarketKnowledge™, an industry-first computing platform that has the capacity to process massive volumes of data that will be used to track daily sales; identify store- and neighborhood-level trends; manage key decision alerts; and compute market models and merchandising lift programs.
The platform also powers two other IRI solutions launched at the show. Retail Performance Management™ provides CPG manufacturers with daily snapshot sales reports of each distribution site through Web-based dashboards, reports, and alerts and pinpoints problematic products, stores, and regions so manufacturers can immediately begin configuring potential fixes. IRI’s Out-of-Stock Monitoring™ Solution helps stem the tide of the more than $6 billion dollars drained from the U.S. CPG and retail industries each year because of out-of-stocks. This solution highlights both chronic and isolated out-of-stock incidents as they occur and alerts manufacturers to send out field sales force or brokers to investigate the root-causes of out-of-stocks, such as shelf-space, order quantity, or warehouse delivery schedules.
IRI also announced a new business discipline for marketing, sales, supply chain, and operational executives known as Consumer-Driven Enterprise Management. The new discipline is designed to leverage new consumer insights for all key customer facing decisions.
Enhanced Consumer and Shopper Services Provide More Accurate Insights
Additionally, the Summit featured the launching of IRI’s new ShopperLink™ Consumer Insight Service, which acknowledges today’s highly proficient shopper, provides powerful insights into consumers’ shopping behaviors and advises manufacturers on how to transform browsers into brand-loyal customers. Through the service, manufacturers can modify their merchandising strategies to better reach the end-user, the shopper who decides what store to go to for each type of shopping trip, and the buyer who makes the final item selection from the store shelf.
The Reinventing CPG and Retail Summit also provided an opportunity to discuss the latest techniques in consumer testing and how they could be applied to effectively plan merchandising strategies for individual brands. IRI informed attendees that it would be expanding its consumer panel and testing services to include 40,000 additional panelists, with concentrations among hard-to-reach consumer groups such as Hispanics, targeted Wal-Mart shoppers, new mothers and specific consumer types. Executives used the forum to debate the merits of simply expanding the number of panel participants, versus IRI’s approach of targeting hard-to-reach groups to increase vital insights on high value buyer groups.
Transformation Leaders Recognized
At the Summit’s Award Gala, four different companies were honored with CPG & Retail Excellence Awards for innovatively transforming their organizations or products through leading-edge applications of business performance management, competitive understanding, or technology. McNeil Nutritionals, LLC, was presented the Business Transformation of the Year award for its success with SPLENDA® No Calorie Sweetener. The Competitive Insights Reinvention of the Year award went to Kraft Foods, Inc, for effectively leveraging deeper retail stocking insights to dramatically improve performance at the shelf. PepsiCo, Inc., won the Manufacturer Innovation of the Year award for its innovative approach to driving greater productivity from ad feature circulars, and Food Lion LLC took home the Retailer Innovation of the Year award for its consumer-driven approach to reinventing the in-store shopping experience.
In concluding the event, attendees commented that it had been one of the most valuable industry conferences to date. Expectations are that next year’s event, to be held in San Francisco on February 27-March 1 at the San Francisco Marriott, will almost double in size based on the expanded material for marketing, supply chain, sales and operational executives.
“IRI’s efforts to reinvent the industry go well beyond product and service innovation – we’re providing opportunities for leaders and innovators to gather to exchange ideas, forge new relationships, and tackle our industry’s issues in new and compelling ways,” said Scott W. Klein, President and CEO of IRI. “This year’s Summit and the impressive caliber of attendees is a true testament to the powerful industry reinvention and transformation well underway today.”
For more information about the Summit, please visit www.cpgsummit.com. All of the aforementioned news items are outlined in greater detail on the News and Events section of IRI’s Website at www.infores.com.
About Information Resources, Inc.
Information Resources, Inc. is the leading global provider of market content, analytic services and Business Performance Management (BPM) solutions to the CPG, retail and healthcare industries. IRI's clients include the leading CPG, retail, and healthcare companies in the world. IRI's market content and analytic services provide these companies with market and consumer insights. IRI's BPM solutions uniquely combine its breakthrough enterprise analytics software, market content and analytic models to provide a total view of the market and to enable maximum business performance across marketing, sales and operations. IRI's solutions enable the consumer-driven real-time CPG and retail enterprise. More information is available at www.infores.com.
|
|
 |
|
 |
|
|
|
|
|
|
|
|