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Howard Romm
President
Republic Beverage
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5/22/2008
IRI Enhances Panel Services to Provide More Accurate Insights on Shopper Behavior and Product Usage
Targeted Consumer Panel Expansion Offers Broadest Coverage Available Today; New Integrated Insights Panels Provide Unprecedented Understanding of Cons
Chicago and Miami Beach – March 1, 2005 – Information Resources, Inc. (IRI) today announced two major initiatives aimed at providing deeper, more complete understanding of preferences and behaviors of today’s shoppers that have been difficult to measure using traditional panel survey techniques. IRI, the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries is expanding the depth and breadth of its Consumer Insights offerings.
Specifically, IRI is strengthening its Consumer Network™ Panel and is developing a series of Integrated Insights, Shopper and Specialty Panels, all enabled through revolutionary new personal collection devices and surveys. Combining IRI’s enhanced panel services with its point-of-sale (POS) data provides clients with a comprehensive view of the consumer and the marketplace to make more informed decisions about their business.
“Expanded insight on under-represented consumer groups cannot be exclusively achieved by simply increasing the size of traditional household panels – it requires a multi-faceted, differentiated approach,” said Scott W. Klein, President and CEO of IRI. “Today’s CPG manufacturers require a completely new level of insight – insight that delves deeper into discrete sets of consumers who shop at specific retail outlets for specific categories and brands. Our approach is to carefully target these specific types of shoppers, buying groups, and product purchase occasions to deliver unparalleled intelligence previously unavailable. We believe this is the only way to give our clients the new levels of intelligence needed to effectively reach their consumers and improve performance.”
Initiative One: Strategic Consumer Network™ Panel Expansion
CPG manufacturers and retailers require a comprehensive view across all consumer segments as well as the full range of retail channels including Wal-Mart, Club, Dollar, and other specialty retailers. Through a phased rollout, IRI is strengthening the coverage of its core Consumer Network panel to over 110,000 members in 52 markets, 275 Competitive Retailer Marketing Areas (CRMAs) and 380 Retailer Marketing Areas (RMAs) – the broadest coverage available in the marketplace today. IRI’s panel expansion is designed to deliver deeper visibility into more brands, more shoppers, and more retailers, at lower levels of geography.
IRI’s Consumer Network Panel expansion will leverage IRI’s existing strategic partnership with Acxiom Corporation and Acxiom’s innovative, industry-leading Personicx™ consumer segmentation capabilities to identify and recruit the highest-value buying groups. Specifically, IRI is using new methods to capture more purchases from growth retail channels and under-represented buyer groups – both of which are critical to clients’ success. The new insights from the expansion will also feed IRI’s market-leading coverage initiative, Total Retail View™.
Initiative Two: Integrated Insights Panels Deliver Deeper Views into Vital Consumer Segments
Recognizing that a broad, syndicated panel expansion will not satisfy all the consumer insights needs of its clients, IRI will also work with clients to launch a series of industry- and consumer-specific Integrated Insights Panels, focused on delivering the industry’s richest view of shopper motivations, needs states, loyalties by category/brand/store, and purchasing and consumption behaviors.
These Integrated Insights Panels will focus on targeted consumer groups such as Hispanics, New Moms and Teens, unique Shopper Panels, and Consumption Panels, like Pantry Usage and Immediate Consumption Panels. Using unique Integrated Insights Panels developed in close cooperation with clients enables IRI to extend the assets of its core Consumer Network Panel to specialty areas to more effectively understand under-represented shoppers and consumers to address clients’ differentiated needs. IRI has already successfully implemented specialty panels for several new and existing clients and has others currently in progress for release in 2005.
Portable Two-Way Communication Devices Enable IRI’s Enhanced Capabilities
To improve compliance and facilitate the recording of vital out-of-home purchases and immediate consumption occasions, IRI’s panelists will be equipped with a new, simplified portable scanning device. This device leverages a new generation of IRI’s current two-way communication technology in an extremely small footprint that supports both in and out-of-home reporting. New scanning technology will also enhance IRI’s already industry-leading dictionary of CPG products by providing immediate product identification for items that move through non-traditional channels or are newly introduced.
This increased item identification capability will provide IRI panel clients with greater intelligence on regional and lower penetration brands, as well as increased coverage across virtually all CPG categories. In addition, by leveraging the latest technology, IRI’s scanner will permit immediate evaluation of the data received and instantly generate e-mails and other electronic communications back to relevant panelists to collect additional information such as why a product was purchased, intended usage, ad awareness, and other critical information in a “real-time” mode.
For more information about IRI’s Consumer Network Panel solutions, visit www.infores.com.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
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