What SymphonyIRI Group Customers Are Saying
"We are continuing our relationship with SymphonyIRI Group because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."
Howard Romm
President
Republic Beverage
|
|
Press Releases
|
Archives (2005 to current)
Archives (2005 to current)
 |
|
 |
|
5/22/2008
Next Generation MarketKnowledge™ Platform Revolutionizes Marketing Information with Integrated Daily
New Business Solutions Using Daily Store-Level Data from Seven Leading Retailers Accelerate Revenue Growth; Enable Dramatic Improvements in Out-of-Sto
Chicago and Miami Beach – February 28, 2005 – Delivering on an industry commitment made earlier this fall, IRI today announced its MarketKnowledge™ Platform, a breakthrough capability that provides integrated, daily, point-of-sale data on-demand, by named retailer, enabling manufacturers and retailers to dramatically improve revenue performance and retail execution. MarketKnowledge is the foundation for IRI’s next generation of business insights solutions and is currently powered by daily data from seven launch retailers: Albertsons, A&P, Brookshire Grocery Company, Giant Eagle, Fred’s, Food Lion, and Walgreens.
MarketKnowledge leverages IRI’s $300 million investment in a powerful next generation grid computing architecture to revolutionize the world of market information and deliver a completely new class of Business Performance Management (BPM) solutions. These solutions combine daily retail sales data, sophisticated automated analytics, and enterprise decision support software to address major business issues, such as out-of-stock monitoring, new product distribution, and effective trade promotion compliance.
IRI’s Retail Performance Management™ Solutions Suite, announced today, is the first in a series of next generation business solutions that leverage the unique processing power of the MarketKnowledge Platform and daily data. IRI will be adding additional U.S. retailers to its daily data initiative in the coming months. IRI Europe is already successfully piloting a similar program in France with a majority of key retailers.
With the industry losing an estimated $6 billion dollars from out-of-stocks and new product launch success rates at only 7% to 15%, analyzing daily retail sales data enables clients to sense and respond much more quickly to changes in business conditions, as well as spot trends in geographies or category types that might be hidden by the less granular view of weekly or monthly summary reports. This new capability will dramatically expand IRI’s ability to provide actionable business-building solutions for manufacturers and retailers alike.
“To change the value equation for retailers and CPG manufacturers requires a completely new look at how the industry does things today,” said Scott W. Klein, IRI President and CEO. “The industry has become accustomed to looking at sales data historically, because that’s been the best we could do. Now, using our new MarketKnowledge Platform and a series of new business solutions, we can take the industry to a whole new level of performance management.”
For complete information on IRI’s MarketKnowledge Platform, visit www.infores.com.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world’s leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
|
|
 |
|
 |
|
|
|
|
|
|
|
|