CHICAGO - January 3, 2005 - Extending its aggressive innovation efforts to identify and deliver the industry’s next generation of breakthrough business analytics solutions, Information Resources, Inc. (IRI), has established a new Analytics Advisory Board.
The collaborative team is comprised of leading analytics luminaries from the business community, analytics experts from IRI, and the following analytics authorities from the academic community:
- Dr. Robert C. Blattberg - Polk Brothers Distinguished Professor in Retailing and Executive Director of the Center for Retail Management, J.L. Kellogg Graduate School of Management, Northwestern University
- Dr. Pradeep K. Chintagunta - Robert Law Professor of Marketing, The University of Chicago Graduate School of Business, University of Chicago
- Dr. Sunil Gupta - Meyer Feldberg Professor of Business, Columbia Business School, Columbia University
- Dr. Leonard M. Lodish - Samuel R. Harrell Professor; Professor of Marketing and Vice Dean, Wharton West; Leader of the Global Consulting Practicum, The Wharton School of Business, University of Pennsylvania
- Dr. Carl F. Mela - Associate Professor Marketing, The Fuqua School of Business, Duke University
The Board’s focus will be centered on furthering analytics innovation, specifically identifying the existing and emerging analytics applications required to understand and forecast the economics driving today’s CPG and retail businesses including shifts in competitive environments, consumer loyalty preferences and brand portfolio performance drivers.
As the leading global provider of enterprise market solutions for the CPG, Retail and Healthcare industries, IRI has been a pioneer in delivering leading-edge analytics solutions for over 10 years and is uniquely positioned to lead the reinvention of the industry’s analytics strategies.
Analytics is at the heart and soul of IRI,” said Scott W. Klein, President and CEO of IRI. “However, to fully realize the potential of the next wave of world-class analytics approaches and methodologies requires a vision that leverages the involvement of the top minds in the analytics community. This distinguished group of individuals is critical to ensuring IRI remains the ‘center of analytics excellence,’ and we are honored to have their help in leading this charge.”
For more information on IRI’s Analytics Solutions, visit our analytic services area.