CHICAGO, June 16, 2008 – IRI InfoScan® Reviews™, the industry’s leading syndicated retail tracking service, now includes data from Duane Reade, the largest and most recognized drugstore chain in metropolitan New York, Information Resources, Inc. (IRI) announced today. The data covers Duane Reade’s stores in New York and New Jersey and will be available starting June 26, providing the broader consumer packaged goods (CPG) and retailer community access to relevant market information from New York City’s leading drug store chain.
IRI customers will now have access to two years of Duane Reade retail market area and competitive retail market area (RMA/CRMA) data in their Reviews databases. CPG companies that distribute products through Duane Reade will have a powerful new tool with which they will be able to track sales trends and market share through the Duane Reade channel and compare this performance across channels.
“The addition of Duane Reade data provides a significant upgrade to IRI’s industry leading InfoScan Reviews offering and gives IRI customers incredible insights to performance at Duane Reade stores,” said IRI Retail President Tom Peterson. “We are delighted to establish a partnership with New York City’s largest drug store chain.”
InfoScan Reviews presents IRI InfoScan census-level data from more than 34,000 stores as a syndicated service. CPG companies, retailers and others benefit from census-level data, including information from 100 percent of the stores in the chain. InfoScan Reviews includes relevant category definitions, a standard single-product hierarchy, an easy-to-use measure set and extensive list of geographies to provide visibility into the grocery, drug, mass merchandiser and convenience channels, as well as a combination of those channels. InfoScan Reviews is a widely-accepted, reliable and trusted data source often used as the basis for data-backed statements in a variety of high profile business media and trade publications.
About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in the metropolitan New York City area, offering a wide variety of prescription and over-the-counter drugs, health and beauty care items, cosmetics, greeting cards, photo supplies and photofinishing. As of June 4th, 2008 – the Company operated 243 stores.
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512