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7/2/2008

IRI Rated Best-in-Class of Demand Data Analytics Providers by Consumer Goods Technology Magazine

Reader’s Choice survey recognizes IRI with second consecutive No. 1 vendor ranking

CHICAGO, Jan. 29, 2008 – Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail and healthcare industries, announced today that it has been ranked the top solution provider for Demand Data Analytics by Consumer Goods Technology magazine’s recent Reader’s Choice survey.  IRI was also recognized as the top demand data analytics vendor by the poll in 2007.

The Consumer Goods Technology rankings are based on a third-party survey conducted among the magazine’s readers, including a number of influential CPG industry executives. Survey respondents were asked to rate providers on a variety of service elements, including customer service, performance, return on investment, service offering and industry expertise.

“It’s an honor to be recognized once again as a leader in the data analytics community,” said IRI Business and Consumer Insights President Sunil (Sunny) Garga. “For all of us at IRI, the true test of our value is the opinion of our clients and those with a deep understanding of the real-world impact that refined analytics make possible. This award validates our approach and we thank the Consumer Technology Magazine board for this recognition.”

IRI’s advanced analytics platform, real-time market content, enterprise performance management software and professional services have made the Chicago-based company the global leader in CPG retail information and intelligence.

“The designation by our audience of a top ranking in this category two years running speaks for itself,” said Consumer Goods Technology Publisher Lori Castle. “IRI has committed itself to becoming a recognized and trusted data analytics leader, and our readers clearly agree they are achieving this goal.”

About Consumer Goods Technology
Consumer Goods Technology, an Edgell Communications publication, is the leading industry magazine dedicated to helping consumer goods firms improve business performance through information technology. Located in Randolph, New Jersey, Edgell Communications publishes four additional technology magazines and four merchandising magazines, and produces several national technology conferences. For more information about Consumer Goods Technology magazine or the Consumer Goods Technology conference, visit their web site at www.consumergoods.com.

About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf.  Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit: www.infores.com

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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512

Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512


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