LONDON –2 September 2008 — Information Resources, Inc. (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods (CPG), retail and healthcare industries, announced today that Dr. Hans Jessen has joined the company as Executive Vice President and Managing Director of European Services and Global Analytics Delivery.
Jessen joins IRI from Accenture Marketing Sciences where he was a partner and director of Global Operations. In his new role, Jessen is responsible for European Services and Global Analytics Delivery, in addition to other marketing enablement and service innovations throughout Europe. Jessen will report to Nigel Howlett, President of IRI International.
“As clients strive for ever more powerful insights to support their critical sales and marketing decisions, Analytics and Marketing Enablement Services have become the fastest growing part of our business by far”, says Howlett, “So I am delighted that Hans is joining IRI at this exciting stage in our development. His unique expertise in multinational analytics innovation, delivery and operations will prove invaluable as we accelerate the development of services which help clients drive truly transformational improvements to their sales and marketing effectiveness”.
Jessen has more than 10 years of industry experience and significant academic qualifications, having been a lecturer in Econometrics at Manchester Metropolitan University for two years. Most recently, he successfully launched and ran the Accenture Marketing Sciences’ statistics outsourcing group in New Delhi and developed the Accenture Marketing Sciences’ European media auditing system. Prior to Accenture, Jessen ran the Initiative Consulting group at IPG.
“As the world’s leading provider of enterprise market information, IRI is currently in an exciting place,” says Jessen. “We are committed to building market-leading capabilities in modeling, automated analytics and consumer and shopper insights in order to deliver consistent value to our clients. I will be very focused upon this aim to enable IRI to distinguish itself as the unparalleled provider of modeling and analytical expertise”.
# # #
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management.
IRI CONTACT:
Eva Vila Massanas
E-mail :eva.vila@infores.com
Phone: (34) 93 342 97 22
Fax: (34) 93 342 97 21