WHO: Dan Wandel, Vice President, Beer, Wine and Spirits Practice, Information Resources, Inc.
WHAT: Innovative strategies in pricing, merchandising and supply chain are the key elements in driving success of today’s leaders in the highly competitive beer category. To help the beer industry take a closer look at this complex market, alcohol beverage trend expert, Dan Wandel, presents, “March of the Micros—A 2005 IRI Sales Recap” during the Brewers Association Power Hour interactive teleconference. Wandel will review the performance and trends for 2005 and take a closer look at the micro/craft beer segment.
WHY: The beer industry continues to face challenges from the spirits and wine categories. There is fierce competition for the beer category to differentiate their offerings through innovative approaches to meet the ever-changing needs of consumers.
Wandel’s presentation will address such critical questions as:
- Mid-year 2005 numbers showed solid growth in the micro/craft beer segment, but how did the year end?
- What lessons can be gleaned from the previous 12 months?
- What can we expect in 2006?
WHEN: Feb. 16, 2006, 1 p.m. (EST)
WHERE: Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.org
www.beertown.org
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.