What SymphonyIRI Group Customers Are Saying
"We have been extremely impressed with the value that SymphonyIRI Group has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. SymphonyIRI Group’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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3/23/2009
IRI Expands Business Intelligence Applications Portfolio to Drive Enhanced Performance for CPG Manufacturers and Retailers
New IRI Advantage™ Solutions Portfolio Powered by IRI Liquid DataTM Leverage Integrated Data, Predictive Analytics and Domain Expertise to Drive Enhanced Growth and Profitability
LAS VEGAS, March 23, 2009 - More than ever, companies are closely tracking evolving shopper attitudes at retail and seeking ways to anticipate and address changes in how people research, buy and use products. Information Resources, Inc. (IRI) today unveiled the IRI Advantage™ Portfolio of business applications powered by IRI Liquid Data™. The new innovative capabilities and solutions provide previously unavailable, on-the-fly intelligence in the areas of consumer and shopper insights, brand, market and category performance, and shopper loyalty across the entire enterprise. These new solutions were unveiled this week at the "Summit 2009: Reinventing CPG and Retail Conference," being held March 23-25 at the Wynn Las Vegas.
"IRI's Advantage Portfolio empowers today's leading consumer packaged goods (CPG), retail, and healthcare companies to fundamentally change the way decisions are made," said IRI President and Chief Executive Officer John Freeland. "These applications provide immediate access to strategic information and insights that leverage fully-integrated data assets, redesigned workflows, advanced analytics and the ability to predict the success of future decisions and initiatives to stay ahead of the competition."
IRI's technology vision and supporting IRI Advantage business application strategies provide CPG companies with the flexibility to integrate entire suites of applications at one time or to add specific targeted applications over time. The IRI Advantage Portfolio consists of new and enhanced enabling technologies powered by IRI Liquid Data that include:
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IRI Shopper Insights Advantage™ provides significantly deeper insights into shopper behavior. It combines superior content, such as built-in scorecards and best practice analysis templates, with the speed, power, and flexibility to identify endless opportunities to attract shoppers, drive trips, and increase basket value.
- IRI Health & Wellness Advantage™ is a comprehensive solution that contains detailed measurement information pertaining to more than 100 "claim" statements, nutrition panel facts, and ingredients to optimize market positioning by helping manufacturers and retailers better understand health and wellness messaging and benefits that resonate with consumers. The application delivers deep insights for the entire edible section, segmenting departments and categories by product attribute and by health and wellness function.
- IRI Sales Advantage™ applies the power of total store data to create marketplace advantage for the sales force. This solution offers rapid insight into strategy, retailer performance, and overall go-to-market behavior through the lens of retail partners, competitors, and consumers. Results are driven by automated workflows, scorecards, and best practices that are customized to specific needs. Supported by IRI's consulting services and change management expertise, IRI Sales Advantage is designed to harness and identify new growth opportunities for sales teams of all sizes.
- IRI Total Store Advantage™ includes the largest fully-integrated database of all edibles and non edibles in the CPG industry, organized by department, aisle and category. The depth and breadth of the information combined with flexible, interactive reporting empowers users to enhance and differentiate their marketing efforts with an unparalleled view of the total marketplace.
- IRI Enterprise Advantage™ enables companies to view the market holistically by presenting fully customized views of the marketplace and the potential to align key data sources, including point-of-sale, IRI Consumer Network, media, audit, and more. Unique insights down to the store level translate into competitive advantage, such as shorter cycle times, faster response to issues, more finely-tuned messaging, and an incremental return on investment (ROI) on current spending.
- IRI Loyalty Advantage™ leverages transactional and loyalty data to drive better retail decision making through a collaborative analytical process with vendor partners. IRI Loyalty Advantage helps manufacturers and retailers better understand the behavior of retailers' most loyal shoppers to drive business results and successful collaborative partnerships.
The company's innovative IRI Advantage Portfolio offers the comprehensive suite of capabilities that CPG businesses need to stay ahead of market competition and to translate market leadership into improved revenue and market share.
"While innovation is important, ensuring that these new capabilities are delivered reliably for rapid adoption and effective integration into a company's business processes is essential," said IRI Technology Executive Vice President and General Manager, Bernhard Nann. "The IRI Advantage Portfolio lies at the core of our technology-enabled offerings. It provides companies with solutions that empower much faster speed to insight, more flexible and powerful analyses, and superior integration of a variety of data sources for use across the entire enterprise. These applications are supplemented with technology services that ensure a smooth implementation and successful adoption into our clients' business processes."
About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit: http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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