What SymphonyIRI Group Customers Are Saying
"We switched our business from another marketplace information provider to SymphonyIRI Group, because we needed to be with the industry’s beer category content leader. SymphonyIRI Group’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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3/25/2009
IRI Announces New Capabilities Designed to Rewire CPG Sales Forces and Broaden Competitive Advantage
IRI Sales AdvantageTM Powered by IRI Liquid DataTM Offers Rapid Insight into Strategy, Retailer Performance and Overall Go-to-Market Behavior
LAS VEGAS, March 25, 2009 - As economic pressures continue to evolve, the changing selling environment for consumer packaged goods (CPG) manufacturers creates both headwinds for growth and significant performance opportunities when understood and leveraged properly. Competitive CPG companies must do more than just look at rival brands; they have to consider new sources of competition across aisles as consumers change their shopping rituals. Retailers must rethink their competitive position as additional price-driven alternatives gain popularity. Success for both parties demands a sharper focus on the details that drive consumer at "ground zero" -- the store.
Information Resources, Inc. (IRI) today announced the availability of IRI Sales AdvantageTM Powered by IRI Liquid DataTM (ILD) to successfully reframe CPG companies' competitive focus by building solutions that integrate sales performance scorecards with detailed insights on compliance and execution. Expanding on IRI's commitment to rewire sales organizations for continued growth, IRI Sales Advantage generates the insights that CPG manufacturers and retailers need to pursue emerging business opportunities. This announcement was made at the "Summit 2009: Reinventing CPG and Retail Conference," being held at the Wynn Las Vegas.
As consumers adapt to economic pressures, CPG manufacturers and retailers must continuously evaluate and update the value proposition they offer. IRI Sales Advantage addresses this challenge by providing the agility to quickly assess the impact of current sales programs, identify gaps in execution or compliance that impede success, and redefine competition at the aisle or occasion-level to complement existing category and shopper insights expertise.
IRI Sales Advantage provides high-value, actionable insights in real time versus hours or days. This empowers sales teams to ensure their corporate strategies are supported by solid execution in their key aisles and categories. Executives can confidently make decisions with solid knowledge of the influence of store factors, such as distance to Wal-Mart, key ethnic audiences or incomes, on their sales results. Customized workflows and scorecards supported by consulting services accelerate the ability of clients to realize the benefits of IRI Sales Advantage including:
- Flexibility - Web-based system that is updated monthly
- User Friendly - Visual user dashboards to encourage constant interaction
- Complete Coverage - 1.5 million UPCs and 300 IRI syndicated categories organized by aisle, department, and total edible or non-edible
- Measurement - Comprehensive measurement on 100 measures and 15 casual factors based on sales, share, base or incremental, distribution, price and promotion
- Dedication - Unique subject matter expertise within sales, marketing and analytic modelling to ensure superior outcomes
- Availability - Ability to tap into 40,000 individual stores in 1,500 geographies
"In today's downturn economy, IRI Sales Advantage's chief objective is to assist retailers and manufacturers in understanding their competition's total portfolio and allow for more informed strategic decisions," said IRI Consulting and Innovation President Thom Blischok. "This collaborative solution enables retailers and manufacturers to focus sales engagements, promotion strategies, and limited resources on the highest potential opportunities."
About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit: http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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