WHO:
Leigh Anne Rowinski, Client Solutions, Information Resources, Inc.
WHAT: Beauty categories, including cosmetics, hair care, skin care and fragrances, experienced $500 million in growth in 2005--its best showing since 2001. Today’s consumers are spending higher levels of their disposable income on beauty products that promise diminished fine lines, a healthy glow and a confident smile. The back drop for this trend is an over-abundance of high-quality product innovations that offer something for everyone. To help the beauty industry take a closer look at its complex market, beauty industry trend expert, Leigh Anne Rowinski, is presenting “The 2005 Beauty Industry Year-End Review.” Rowinski will review the performance and trends for 2005 and discuss the outlook for the beauty industry in 2006. She will also examine which products consumers find exciting and how retailers can successfully compete for consumers’ attention.
WHY: The beauty industry offers a wide range of products and targets a variety of consumers, so it can be difficult to understand the big picture. For instance, the consumer market traditionally focuses on the elusive 18-34 target group; however, a key trend driving 2005 growth centers around the evolving sense of self-fulfillment and ageless beauty. This leaves the 35 and older market largely untapped by marketers, but celebrity spokespersons and high-performance products are driving consumers to the beauty aisle. Even those consumers with only average economic means cannot respond quickly enough to the latest products. Understanding and embracing these consumers could represent tremendous growth or decline for retailers and manufacturers going forward. Retailers and manufacturers need to understand what types of products appeal to consumers and how they can target and market their products to such a wide variety of consumers.
Rowinski’s presentation will address such critical questions as:
- What is the outlook for cosmetics, skin care and men’s and women’s fragrances?
- What are the latest product innovations and top performing products in the beauty categories
- What types of products are attracting consumers?
- What is working for today’s retailers?
WHEN: January 31, 2006, 9 a.m. (EST)
WHERE: NPD Hot off the Press Beauty Industry Event
Metropolitan Club
1 East 60th Street
New York, NY 10022
www.npd.com
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.