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5/22/2008

Republic Beverage Extends Relationship with IRI to Drive Growth in Highly-Competitive Beverage Alcoh

IRI Beer, Wine and Spirits Practice Delivers Unique Consumer and Retailer Insights and Critical Beverage Alcohol Expertise

CHICAGO – Jan. 25, 2006 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that Republic Beverage Company is the latest beverage alcohol client to renew its business relationship with IRI. Under the multi-year contract, IRI will continue to provide services to Republic Beverage in Arizona and Louisiana and will expand services to include operations in Texas. Republic Beverage is the fourth largest distributor of premium wine and spirits in the United States.

“We are continuing our relationship with IRI because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth,” said President of Republic Beverage of Arizona Howard Romm. “Their vertical beverage alcohol expertise and software solutions are unmatched in the industry.”

Republic Beverage will leverage customized solutions from IRI, such as the industry-leading InfoScan® retail tracking solution and PlusSuite™ analytics software, in addition to continuing its use of the Apollo™ space management system. As a distributor, the company will also take advantage of retail sales data sources that deliver insight and metrics from grocery stores, drug stores and liquor stores--where product marketing and retail performance matter most.

“Our extended relationship with Republic Beverage is yet another signal that IRI is a leader in the beverage alcohol space,” said IRI President and Chief Executive Officer Scott W. Klein. “The rich consumer and retailer insights provided by IRI will enable Republic Beverage to quickly identify opportunities and act upon them, ultimately helping them win at the shelf.”

About Republic Beverage Company
Republic Beverage Company is the fourth largest distributor of premium wine and spirits in the United States with operations in Arizona, Texas, Oklahoma, Nebraska, Louisiana, Mississippi, Alabama, Virginia, North Carolina and West Virginia. Republic Beverage has more than 3,000 employees nationwide.

About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.


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