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WHO:
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Steve Kim — Vice President, Consumer and Shopper Insights, Information Resources, Inc.
Staci Covkin — Senior Vice President, Consumer and Shopper Insights, Information Resources, Inc.
Tim Ressmeyer, Ph.D. — Partner, Consulting & Innovation, Information Resources, Inc.
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WHAT:
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Steve Kim and Staci Covkin will lead a presentation on improving marketing success during this economic downturn. They will examine how a shopper-centric strategy can change the game for collaboration excellence and provide tips that will allow attendees to focus on delivering value to both retailers and manufacturers through state-of-the-art analysis, data mining and collaborative use of retail loyalty data.
Tim Ressmeyer will present a session on the new practices “Downturn Generation” shoppers have adopted. He will outline the shopping and saving strategies this group is currently adopting and which of those strategies will remain, even after an economic recovery.
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WHY:
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Shoppers have learned how to adjust their spending behavior based on the economy and now are slowly becoming acclimated with their new rituals. Retailers and manufacturers have to learn how to cater to the new shopper and help them adjust accordingly. Both presentations will provide insight for retailers and manufacturers on how to adapt their marketing strategies to the recession-era shopper.
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WHEN:
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July 15, 2009, 1:30 p.m. CT
“Shopper Marketing Goldmine: Improving Business Performance in Challenging Times”
Speakers: Steve Kim and Staci Covkin
July 16, 2009, 4:10 p.m. CT
“Dissecting the Downturn Generation”
Speaker: Tim Ressmeyer
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WHERE:
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Shopper Insights in Action
Hilton Chicago
720 South Michigan Avenue
Chicago, Illinois 60605
http://www.iirusa.com/insights/at-a-glance.xml
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091