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Channel Migration Study Provides Insights into Recession-Driven Changes in Consumer Shopping Patterns across Departments, Categories and Consumer Segments
The latest IRI Times & Trends Report, "Channel Migration: The Blurring of Shopper Loyalty," provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments.
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IRI to Continue as Provider of Key Strategic and Marketplace Information
News America Marketing, the consumer advertising and promotional
services division of News Corporation, announced today that
it has renewed its relationship with Information Resources, Inc. through 2014.
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Former Partner at Oliver Wyman and Former President and COO of MMA Bring International Marketing and Consulting Experience to Growing Practice
Further expanding its ongoing efforts to bring high value, consulting
and strategic advisory services and solutions to its clients worldwide,
Information Resources, Inc. (IRI), the leading global provider of
consumer, shopper, and market insights for the consumer packaged goods
(CPG) retail, and healthcare industries, announced today that Krishnakumar (KK) S. Davey, Ph.D. and Ed See have joined the company as senior partners within the IRI Consulting & Innovation practice.
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Times & Trends Study Explores how to Reinvent CPG Marketing to Keep Pace with Consumers’ Changing Preferences and Behaviors
The latest IRI Times & Trends Report, "Price Promotion &
Merchandising: The Reinvention of CPG Marketing," explores key changes
in consumer shopping rituals brought about by difficult economic
conditions and provides actionable implications which will enable CPG
marketers to create marketing strategies reflective of rapidly changing
consumer preferences and behaviors.
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IRI Study Uncovers how Recession, Age-Driven Lifestyle Changes and Health Issues are Impacting Baby Boomers
Representing half of total U.S. spending power, baby boomers are one
the largest demographics in the United States. The oldest among this
group are now 63 years old, and their purchase patterns are shifting as
they approach retirement age. The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,"
examines the broad range of baby boomer lifestyle changes and
identifies top-indexing food and non-food categories, recession-driven
shopping patterns and key opportunities for private label and health
and wellness products.
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Shoppers have learned how to adjust their spending behavior based on the economy and now are slowly becoming acclimated with their new rituals. Retailers and manufacturers have to learn how to cater to the new shopper and help them adjust accordingly. Both presentations will provide insight for retailers and manufacturers on how to adapt their marketing strategies to the recession-era shopper.
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IRI Uncovers Key Consumer Segments Driving Cost-Saving Strategies
The latest research from Information Resources, Inc. (IRI), “Competing in a Transforming Economy 4.0: The New Equilibrium,” leverages post-inaugural survey results to identify key consumer segments that are leading the change and helps retailers and manufacturers connect with their most important consumers.
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Thom Blischok Discusses How Retailers and Manufacturers Can Cater to New Shopping Behaviors to Ensure Long-Term Success
Industry thought leader Thom Blischok takes an up-close look at what attitudes are shaping the new shopper and how retailers and manufacturers can develop strategies to ensure long-term success catering to this new behavior in his keynote presentation, "Discovering the Real Truth about Shopper Behavior."
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Thom Blischok Discusses How Retail Industry Leaders Can Compete and Win Shoppers in 2009
Industry thought leader Thom Blischok will help retailers translate
their knowledge of shoppers’ behavioral changes into strategies and
actions that drive growth and profitability during his Webinar, “Call
to Action: Rethinking Shopper Behavior in a Transformational Economy”
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Shoppers are "Sophisticated Splurging" on Premium Brands in Tough Economy
The latest IRI Times & Trends Report, "The Value/Premium
Dichotomy," reveals that value brands are growing rapidly in terms of
dollars, while mid-tier brands lag. Premium brands are also picking up
steam.
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