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Walmart’s “Save Money. Live Better.” Mission Resonates Well with Consumers Struggling to Balance Needs of Everyday Living with the Harsh Realities of a Recessionary Economy
The latest IRI Times & Trends Report, "Walmart Stores: Helping Consumers Navigate a Transforming Economy," reveals that Walmart's success story is much more nuanced than simply a focus on low prices.
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The NPD Group, Inc., and Information Resources, Inc. (IRI), announced the results of the first year of
their partnered product, the Beauty Cross Channel Monitor.
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Consumers Report Attitudes about How They Shop, What They Buy and Where They Get Their Information Dramatically Impacted by Economy
The current recession has created a new niche of consumers identified as the "Downturn Generation"
by Information Resources, Inc. (IRI).
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Information Resources Inc (IRI) and SheridanGlobal Group Ltd today
announced they have signed a European alliance to strengthen their
shopper insights and solutions service.
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IRI Private Label Report Offers Thought-Provoking Analysis of Emerging Trends, Consumer Attitudes and Key Opportunities
Private label share in the United States has risen dramatically across
retail channels and product categories during the past two years as
consumers continue to struggle with high food prices and other economic
pressures. According the latest research from Information Resources,
Inc. (IRI), "The 2009 Private Label Report," this trend is
expected to continue through 2009 and beyond, representing an
unprecedented opportunity for retailers and a threat for branded
manufacturers.
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IRI AllScan Convenience Store Tracking Service Provides Insights for NACS’ State of the Industry Research
Information Resources, Inc. (IRI) announced today that it is providing
the National Association of Convenience Stores (NACS) with insights
that are aligned with NACS category definitions through the IRI AllScan
Convenience Store Tracking™ service. NACS will feature the insights in
its State of the Industry suite of research publications and as part of
its annual State of the Industry Summit.
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Staci Covkin to Discuss Consumer-Centric, In-Store Marketing Initiatives
Retailers are taking a renewed, holistic focus on the shopper to drive
successful in-store marketing initiatives. These initiatives demand
integrative, cohesive programs that can link consumer behavioral and
attitudinal data with visual technology to simulate actual shopper
behavior. As part of the ARF Shopper Insights Forum, industry expert
Staci Covkin will present “IRI Virtual Shopping: A New View Into Your Target Shoppers.”
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Presentation Highlights Growth Opportunities in a Struggling Economy
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From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons
Platform-A's Business Intelligence organization, in partnership with
Information Resources, Inc. (IRI), has released the results of a new
study on trends in consumer couponing with interesting results. Based
on input from more than 36,000 IRI panelists gathered in September,
2008, the study gauged consumer usage of traditional newspaper coupons
and interest in digitally distributed online coupons.
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Dr. Romesh Wadhwani Joins Industry Leaders for Roundtable Discussion;
Thom Blischok and J.P. Beauchamp Present New Research that Reveals
Behaviors of New American Shoppers and Examines How Marketing is
Keeping Pace
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