News & Events
What SymphonyIRI Group Customers Are Saying
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"At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within SymphonyIRI Group have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship. "
Peter Franks
Managing Director
Dr. Oetker


Press Releases

Archives (2005 to current)


Information Resources, Inc. (IRI), announced that Hy-Vee, Inc. is the latest retailer to begin leveraging the IRI IMPACT for Retail™ business intelligence portal.

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IRI Sales AdvantageTM Powered by IRI Liquid DataTM Offers Rapid Insight into Strategy, Retailer Performance and Overall Go-to-Market Behavior

New IRI Price Advantage™ and IRI Trade Advantage™ Feature Issue-Driven Dashboards That Enhance Value by Linking Insights to Business Processes
IRI Foresight™ Integrates Macroeconomic Information into Business Planning
Information Resources, Inc. (IRI) today released three new predictive analytic offerings to address current pricing and promotion challenges resulting from today's high-risk economic climate.  IRI Price Advantage™, IRI Trade Advantage™ and IRI Foresight™ are next generation price, promotion management and strategic business planning solutions for consumer packaged goods (CPG) manufacturers and retailers.
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IRI New Product Pacesetters™ Report Finds Winning New Brands Empower Consumers in a Recessionary Economy
The most successful new consumer packaged goods (CPG) brands of 2008 were released today by Information Resources, Inc. (IRI), at the 2009 IRI Reinventing CPG & Retail Summit being held at the Wynn Las Vegas.
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IRI ConsumerVoice™ Provides Online Platform for Both CPG Manufacturers and Retailers to Directly Connect with their Consumers and Shoppers; Captures Deeper Insights into Behaviors to More Effectively Drive Customer Relationship Marketing Programs
Furthering its commitment to provide the consumer packaged goods (CPG) industry with the most comprehensive and actionable consumer and shopper insights, Information Resources, Inc. (IRI) today unveiled IRI ConsumerVoice™.
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New IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ Capabilities Provide Integrated Consumer Segmentation Framework for Shopper-Centric Business Decision Making, Enhanced Collaboration and Improved Performance
To help retailers uncover these critical insights, Information Resources, Inc. (IRI) today expanded its growth agenda of creating enhanced shopper marketing capabilities with the unveiling of the IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ solutions and supporting services. 

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Building on its reputation for raising and tackling the consumer packaged goods (CPG), retail and healthcare industries’ most pressing business issues, Information Resources, Inc. (IRI) is hosting IRI Summit 2009: Reinventing CPG and Retail at the Wynn Las Vegas. This world-class conference features an impressive roster of keynote speakers, each of who are distinguished leaders within their industries.
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New IRI Advantage™ Solutions Portfolio Powered by IRI Liquid DataTM Leverage Integrated Data, Predictive Analytics and Domain Expertise to Drive Enhanced Growth and Profitability
Information Resources, Inc. (IRI) today unveiled the IRI AdvantageTM Portfolio of business applications powered by IRI Liquid Data™.

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Latest IRI Study Finds 30% of Consumers Feel It’s Important to Purchase Eco-Friendly Products; CPG Marketers Must Deliver Against Diverse Wants and Needs of Green Consumers to Drive Growth
According to the latest IRI Times & Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs.

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IRI Finalizes Agenda of Distinguished Keynote Speakers, Compelling Breakout Sessions and Innovative Solutions Showcase to Provide Insights for Growth in Challenging Economy; Join the IRI Summit 2009 Conversation on Facebook, LinkedIn and Twitter
Information Resources, Inc. (IRI) designed an innovative "Insight to Impact" agenda for IRI Summit 2009 to help stimulate growth for the CPG industry by focusing on consumers' motivations, wants and needs. The action-oriented forum is taking place March 23-25 at the Wynn Las Vegas and can now be found on Facebook, LinkedIn and Twitter.
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