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"We switched our business from another marketplace information provider to SymphonyIRI Group, because we needed to be with the industry’s beer category content leader. SymphonyIRI Group’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
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Pyramid Breweries
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Archives (2005 to current)


Expanded Relationship Allows IRI to Track All U.S.-Based 7-Eleven Stores and Gives IRI Competitive Advantage in Convenience Marketplace Coverage

Information Resources, Inc. (IRI), the world's leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), healthcare and retail industries, today announced that it is extending its relationship with 7-Eleven, Inc., the nation’s largest convenience retailer.
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Study Helps CPG Industry Actively Manage Brands for Future Growth
CHICAGO, July 9, 2007 – Information Resources, Inc. (IRI)  today announced the first top-line results from its IRI Long-Term Drivers Consortium StudySM that was initially launched in mid-2006.
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IRI and TiVo Media Measurement Experts Link TV Viewing Patterns to Purchase Decisions
The popularity of digital video recorders (DVRs) is on the rise. In fact, by 2011 more than 55 percent of U.S. households will have a DVR, which means more Americans will be changing their TV viewing habits and avoiding commercials. So, how do these habits impact advertising effectiveness and product sales?
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Apollo Total Store™ and Apollo Professional™ Assist Fred’s with Store Layouts, Item Selection and Shelf Placement
Information Resources, Inc. (IRI) today announced that Fred’s Inc., one of the nation’s largest discount retail chains, is the latest retail client to utilize its Apollo space planning software suite to drive overall sales and profit improvements and add efficiency to its supply chain process.
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IRI, Stagnito’s New Products Magazine and Schneider Associates Join Forces for Most Memorable New Product Launches Webinar
IRI announced today that it is joining experts from Schneider Associates and Stagnito’s New Products Magazine to share proven strategies that positively influence new product innovation and launches during a webinar, entitled “Most Memorable New Product Launches,” on May 23 at 3 p.m. (CDT).
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Teresa Sebastian Brings 24 Years of Diverse Legal and Business Experience to IRI Global Headquarters
 IRI announced today the appointment of Teresa M. Sebastian as senior vice president and general counsel, effective immediately.
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Steve Johnson Examines How to Reach More Consumers with Increased Accessibility to OTC Products and How to Leverage a Total Health and Wellness Market
Johnson will examine the existing opportunity of reaching more households with increased accessibility to OTC products and how retailers and manufactures can collaborate to connect the pharmacy with the rest of the store to drive growth.
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Thom Blischok Examines Ways to Enhance Customer Loyalty and Grow Sales by Improving Synergies between Pharmacy and Front-End of Store
Blischok examines how to develop health-focused pharmacy programs and how to market these programs effectively, so that retailers can unleash the power of their in-store expert — the pharmacist.
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Grand Re-Opening of IRI TV Ad Testing Studio in Grand Junction, Colo. Market Slated for April 25
IRI announced today that retailers and manufacturers can now accurately test the impact of their new TV advertising strategies in the IRI BehaviorScan® market in Grand Junction, Colo.
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Granular Beverage Alcohol Performance Metrics Help Take Sierra Nevada’s Successful Brand to Greater Heights
IRI announced today that it is expanding its industry-leading beer client portfolio with the addition of Sierra Nevada Brewing Co., brewer of Sierra Nevada Pale Ale, the No. 1 selling craft brand in U.S. grocery stores.
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