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"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose SymphonyIRI Group because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."
Joe Whitney
Director of Sales and Marketing
Sierra Nevada Brewing Co.


Press Releases

Archives (2005 to current)


Archives (2005 to current)


Best-in-Class Retailers and Manufacturers Have Major Sales Opportunities through Converting Pharmacy Shoppers into Total Store Shoppers
According to a new IRI study, "The IRI Healthcare Report: Leveraging Healthcare as a New Platform for Total Store Growth," best-in-class retailers and manufacturers have major opportunities to collaborate in developing ailment-specific health and wellness initiatives that leverage rapid pharmacy growth and convert pharmacy shoppers into total store shoppers.
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California-Based Table Wine Brands Capture 23 Spots; Australia No. 1 Import Country with Four Brands
According to a new IRI study, "The IRI Healthcare Report: Leveraging Healthcare as a New Platform for Total Store Growth," best-in-class retailers and manufacturers have major opportunities to collaborate in developing ailment-specific health and wellness initiatives that leverage rapid pharmacy growth and convert pharmacy shoppers into total store shoppers.
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Consumers’ Taste for High-End Beer Brands Continue in 2006
The IRI Beer, Wine and Spirits Practice today announced its highly-anticipated “Top 30 Beer Brand Performers in 2006,” a revealing industry look at the 30 fastest growing beer brands across the beer market. IRI also unveiled its “Top 15 New Beer Brands in 2006,” a list of emerging new brand entries.
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Presentation Reviews Sales Trends and Evolving Consumer Healthier Purchase Behavior across and More Indulgent Snacks
To help retailers and manufacturers understand snacking trends and what they mean for future growth potential, snack trends expert Sally Lyons Wyatt will present "State of the Industry 2007." 
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Leading New CPG Products Offer Convenient Health and Wellness Solutions and Breakthrough Performance
IRI announced today the highly anticipated “2006 New Product Pacesetters” ranking of the year’s most successful new CPG brands in its latest Times & Trends report.
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Presentation Provides Overview of Beer Category Trends and Examines Micro/Craft Segment
To help the beer industry take a closer look at this complex market, alcohol beverage trend expert, Dan Wandel, presents, “2006 IRI Beer Category Review – Year of the Craft!” during the Brewers Association Power Hour interactive teleconference.
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Suite Provides Integrated Distributor Beverage Alcohol Sales for On- and Off-Premise Channels
 Building on the unique capabilities resulting from its recent acquisition of leading beverage alcohol consultancy and information provider Secant, Inc., Information Resources, Inc. (IRI), today announced the availability of IRI Tiered Distribution Suite™ for Beer, Wine and Spirits. 
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Solutions Help Retailers and Manufacturers Break Down Barriers to Connect with Consumers and Shoppers in Meaningful Ways
To help retailers and manufacturers transform the way they think about building and maintaining the consumer relationship, IRI announced its “Consumer and Shopper Relationship Management” solution suite.
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Solutions Help Retailers and Manufacturers Innovate and Measure New Product Performance to Dramatically Increase Success Rates
Recognizing that delivering successful new products that meet the evolving needs of today’s changing consumers is both a challenge and an opportunity for consumer packaged goods (CPG) marketers, IRI, the world’s leading global provider of consumer, shopper, and retail market intelligence and insights for the CPG, retail and healthcare industries, today unveiled its “Product Innovation and Launch” solution suite, which contains solutions that support each stage of the product development lifecycle. The announcement was made at “Summit 2007 – Changing the Game” being held this week at the Wynn Las Vegas.
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IRI Expands BehaviorScan® Solution to Meet Digital and On-demand Needs
Navic Networks, the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry, and Information Resources, Inc. (IRI)  today announced a joint relationship to provide detailed consumer behavior insight information required by manufacturers and retailers.
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