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Nationally Recognized Trends Expert Brings Unparalleled Domain Knowledge to Drive Continued Success for Beverage Alcohol Clients and Equity Analyst Co
Information Resources, Inc. (IRI) today announced that recognized beverage alcohol expert David “Bump” Williams will rejoin the company as executive vice president and general manager of the company’s Beer, Wine and Spirits and Wall Street practices in North America.
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Distinguished Leaders from Johnson & Johnson, Supervalu and Novartis Lead Impressive List of Keynote Speakers
Information Resources, Inc. (IRI) announced today plans for the fourth annual IRI Summit 2007, an action-oriented forum built around proven game-changing strategies and tactics to exploit current and untapped growth opportunities.
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Mix of Large Versus Small Shopping Trips Varies by Type of Product and Type of Store
The latest Times & Trends report, “Shopping Trip Missions: A New Avenue for Growth,” from Information Resources, Inc. (IRI) reveals that trip missions have a dramatic impact on where consumers shop, the path they take through the store, price and promotional sensitivity and what they ultimately buy.
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Former Culligan International Executive Jane Altobelli Brings World-Class Organizational Expertise to IRI
Continuing its efforts in building a high-performance culture, Information Resources, Inc. (IRI) today announced that Jane Altobelli has joined the company as executive vice president and chief people officer.
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Frankel Joins Top M&A Leaders to Discuss Corporate Development Best Practices
IRI mergers and acquisitions expert Michael Frankel will join other leading corporate development executives, including John Zieser, Meredith Corporation; John Glynn, PricewaterhouseCoopers; and Anne Madden, Honeywell International, in a panel discussion that will focus on “Striking the Right Balance in Corporate Development.”
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Are Consumers Buying It? A Look at Innovation versus Commercial Success
IRI new products expert Valerie Walker suggests starting with a study of past successes and leveraging experiences from other food and beverage categories as a great approach to bring “what works” to new products. In her presentation, “Are Consumers Buying It? Innovation vs. Commercial Success in Prepared Foods,” Walker will review new brands in various food and beverage categories and identify those that have achieved launch-year success.
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Wisconsin Test Market Provides Insights into the Needs and Wants of Today’s Savvy Consumers
Information Resources Inc. (IRI) announced today that Eau Claire, Wis. is celebrating its 25th anniversary as an IRI BehaviorScan® and Shoppers’ Hotline market with a reception at Fischers’ on the Green, located at 2333 Hillcrest Parkway in Altoona, Wis., on Oct. 12 from 11 a.m. to 1:30 p.m.
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Rising Gas Prices Benefited Total Consumer Packaged Goods Spending Levels but Altered Consumer Shopping Patterns
According to the latest Times & Trends report, “Gas Price Impact: How Spending at the Pump Affects Spending at the Register,” from Information Resources, Inc. (IRI), total CPG industry sales have benefited as consumers shifted spending from luxuries, such as dining out and entertainment.
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In-Store Marketing Expo Presentation Helps Marketers Prove Retail Media ROI
Beauchamp and Danna will examine the best-in-class methods to measure retail media, taking a closer look at real-world case studies on what works—and what doesn’t work—in retail media in their presentation, “Accountability in Retail Media.”
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First Advertising Research Service to Link Consumer DVR Viewing Patterns to Purchase Decisions
TiVo Inc. (NASDAQ: TIVO) and Information Resources, Inc. (IRI), today launched the IRI TiVo Consumer Insights Suite™, comprised of two new services, providing advertisers and brand marketers with the ability to fully understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo® DVR households.
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