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Study Helps CPG Industry Actively Manage Brands for Future Growth
Information Resources, Inc. (IRI) today announced the IRI Long-Term Drivers Consortium Study™, the industry’s first strategic study designed to quantify the importance of TV advertising, promotion, distribution and brand variety on the long-term health of brands and the overall consumer packaged goods (CPG) industry.
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Around-the-Clock Web-based Access Empowers Users with Data and Insights to Drive Business
Information Resources, Inc. (IRI) today announced the launch of IRI MarketView On Demand™, a web-based tool that provides small to medium-sized consumer packaged goods (CPG) manufacturers, service providers and sales agencies access to a suite of configurable best practice-driven report templates that address the most common CPG business issues, 24 hours a day, seven days a week.
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New IRI Study Provides First Look at Senior Shopping Behavior After Millions Gain Government Prescription Insurance
To assess the impact of these developments, a new study from the Healthcare Solutions Group at Information Resources, Inc (IRI) finds that seniors’ good fortune is also benefiting many CPG manufacturers and retailers, while resulting in lost revenue for others.
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Presentation Helps Retailers and Manufacturers Understand Trip Missions and Drive Sales
To help the industry take a closer look at this complex issue, analytic insights and marketing experts, Anne Berlack and Michael Ferrara, will present “Understanding Quick Trips.” Berlack and Ferrara will share insights from joint research on trip missions conducted by Information Resources, Inc. and Coty, Inc.
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Consumer-Friendly Tool to Help Increase Unilever’s Brand Awareness, New Product Success and Advance Online Consumer Service Capabilities
Information Resources, Inc. (IRI) today announced that Unilever will leverage IRI expertise in new product launch optimization by adding to its various brand web sites in the United States the unique IRI Product Locator™, a web-based tool that helps consumers easily identify stores in their local area that carry a desired Unilever product.
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The world-class global conference, which attracts visionaries and passionate leaders in the retail and consumer packaged goods (CPG) industries, is featuring impressive keynote speakers, who are distinguished leaders in their industries.
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Granular Beverage Alcohol Performance Metrics Help Manufacturers and Distributors Better Manage their Brands
Information Resources, Inc. (IRI) announced IRI InfoBeverage™, a web-based store-level reporting suite that provides specific quantifiable performance metrics for beer, wine and spirits manufacturers and distributors.
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IRI Continues to Transform Retailer Relationships with First-to-Market Healthy Kids Report
Information Resources, Inc. has analyzed this issue closely and is offering a new study, “Healthy Kids Report: Understanding the Role of Better-for-You Products in Kid-Driven Food and Beverage Categories,” which uncovers emerging health trends for kid-driven food and beverage categories and assesses the performance and future impact of better-for-you products.
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To address the relevance of technological solutions that meet the growing needs of “where to-buy” consumers, product trend experts, Aileen Mirabile and Suzanne Clarridge, will present “The ROI of Where to Buy” to the Society of Consumer Affairs Professionals.
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Plan for the “Unplanned” with Knowledge from Hurricane Katrina
As individuals, manufacturers and retailers begin their preparation for another hurricane season, learning from last year’s horrific events can help drive more effective planning efforts. To that end, Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for the consumer packaged goods (CPG), retail and healthcare industries, releases insights from an extensive analysis of CPG product demand before and after the 2005 Gulf Coast hurricanes, which is summarized in a four-part Times & Trends series.
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