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HispanicLink Report Compares Shopping Preferences and Motivational Drivers among Hispanic Households to Help CPG Marketers Focus Efforts Effectively and Efficiently
To help the industry take a closer look at this complex consumer group, SymphonyIRI Group, Inc. and Synovate created HispanicLink, a report that provides a truly representative view of Hispanic shoppers.
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CPG and Retail Companies Must Wean Shoppers Off Price-Only Related Merchandising for Future Success
SymphonyIRI Group released its current issue of Times & Trends,
“Merchandising Trends: Achieving Differentiation with a Shopper-Centric
Approach,” which explores current and emerging merchandising trends
that CPG marketers have embraced during the last few years in an
ongoing effort to satisfy shoppers’ rapidly changing definition of
value.
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Summit 2011 Helps Participants Discover Insights to Stimulate Growth, Provoke New Thinking, Illuminate the Way Forward and Foster Real Competitive Advantage
Because shoppers will separate the winners from the losers in 2011, the
SymphonyIRI Group Summit 2011 will focus on “Gaining the Competitive
Edge.” The action-oriented forum, taking place March 28-30, 2011 at
the Fontainebleau Miami Beach, will provide actionable strategies to
create an advanced knowledge of today’s shoppers.
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As Competition for Share of Center Store Intensifies, Differentiation is Key to Ongoing Success
The current edition of Times & Trends, “Center Store: At Center Stage for Future CPG Success,”
released by SymphonyIRI Group, Inc., finds that the center store is
much more complex. The report uncovers the multiple factors driving
this complexity, explores sales and share trends, and recommends
strategies to protect and grow this valuable piece of the CPG pie.
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Savvy Marketers Who Understand Expectations and Related Consumer Perceptions Have Distinct Advantage in Addressing Consumers’ Needs
Emerging from the economic whirlwind of the past few years is a new
breed of astute shoppers who are seasoned in bargain hunting and coupon
clipping and remain hungry for value.
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The session, “Where is the Talent Going to Come From?” brings together
industry visionaries, including moderator Joel Rubinson, president of
Rubinson Partners, Inc.; Donna Goldfarb, vice president, Consumer &
Marketing Insights, Unilever; Mark Truss, director of Brand
Intelligence, JWT; and Jane Altobelli.
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Consumers Embracing Nutrition and Prevention as Key Components in Money-Saving Strategies; OTC Medications Play Key Role
Spurred by a difficult economy, over-the-counter (OTC) medications are
increasingly playing a dual role for consumers looking to minimize
healthcare expenditures. The influencers and implications of this
trend are explored in detail in newly published SymphonyIRI Group, Inc.
research, titled “Over-the-Counter Medications: State of the Industry 2010.”
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Consumers Maintaining Family Traditions and Entering Holiday Shopping Season Equipped with Lists and Frugal Strategies
New research, titled “SymphonyIRI Group Special Report: Holiday
Shopping 2010,” finds that 59 percent of consumers plan to spend less
than $500 on holiday gifts this year, and 28 percent plan to purchase
fewer gifts.
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Lower-Income Shopper Segment is Key Battleground for Intense Market Share Competition across Retail Channels and CPG Manufacturers
To help retailers and manufacturers truly grasp the behavioral and
attitudinal differences across five key lower-income micro-segments,
SymphonyIRI Group, Inc. is releasing its fourth annual research report,
“The Lower-Income Shopper Report: Serving Lower-Income/Multicultural
Shopper Micro-Segments.”
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Visiting Smaller Number of Channels, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings
Shoppers are cutting back on the number of channels they are visiting,
concentrating visits on stores known for lower prices, generally
visiting stores less frequently and spending less per trip. These are
the principal findings of SymphonyIRI Group’s new Times & Trends
report, “The New Path to Purchase: An Escalation of Channel &
Consumption Migration.”
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